What are the responsibilities and job description for the Director, Social Media & Content Strategy (Dr. Dennis Gross Skincare) position at Shiseido Company, Limited?
Select how often (in days) to receive an alert :
All potential applicants are encouraged to scroll through and read the complete job description before applying.
Director, Social Media & Content Strategy (Dr. Dennis Gross Skincare)
Location : New York
Your Dreams, Our Future.
Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.
At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole.
Job Summary :
The Director, DDG Global Social Media & Content Strategy is responsible for developing and executing the Global Social Content Strategy and influencing content development that can be used on paid / owned social channels and leveraged across digital platforms.
This role is responsible for establishing the roadmap to win on key platforms such as Instagram, TikTok, YouTube, Facebook as well as leading innovative ideas for content that can be scaleable and unique to DDG across digital platforms (paid media, E-Commerce).
Primary Duties & Responsibilities :
- Oversee and accelerate the brand’s Global Social footprint, inclusive of all owned platforms with a strong focus on priority channels TikTok and Instagram
- Drive evolution of content strategy with an entrepreneurial mindset
- Build differentiating social campaigns and programming designed to nurture community, support acquisition and drive engagement
- Support digital innovation initiatives with an owned strategy to drive awareness with DDG audiences
- Concept social-first content for key platforms / surfaces, partnering with DDG Creative as well as external content partners on production of assets
- Key partner to Global Marketing, E-Commerce, Creative, Paid Media on the development on short form video content that can be leveraged across digital surfaces
- Partner with priority markets, including the U.S., AU, UK on content requests and compelling social co-op opportunities driving to key specialty retailers, notably Sephora, and Mecca
- Oversee community management strategy, inclusive of response protocol and crisis response
- Review and approve monthly content calendars for secondary Global Social platforms (e.g. Facebook Twitter)
- Oversee and approve monthly and project-specific social media reporting – responsible for actioning key insights and driving evolution and change for DDG to remain digital first amongst competition
Qualifications & Competencies :
If this sounds like you, we want you on our team. Apply today and let's create something beautiful!
Your Dreams. Our Future.
Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law.
J-18808-Ljbffr
