VP of Marketing

Job Summary:

The VP of Marketing will be responsible for developing and executing a comprehensive marketing strategy to drive brand awareness, customer acquisition, and revenue growth for Shoals Technologies Group.

This role will oversee all marketing efforts, including digital marketing, content creation, social media, and event planning, to support the company's growth objectives and brand positioning in the solar, eMobility, and BESS industries.

The ideal candidate will have a proven track record of success in marketing leadership roles, with a deep understanding of the solar, energy storage, or eMobility industries, and the ability to develop and execute comprehensive marketing strategies that drive business growth and brand awareness.

Key Responsibilities:

• Develop and implement the overall marketing strategy to support the company's growth objectives, brand positioning, and market penetration in the solar, eMobility, and BESS industries.
• Lead and manage a high-performing marketing team, fostering collaboration, professional development, and a culture of excellence.
• Drive brand awareness and brand equity through consistent messaging, visual identity, and innovative marketing campaigns across various channels.
• Oversee the development and execution of digital marketing initiatives, including SEO/SEM, content marketing, social media, email marketing, and online advertising.
• Collaborate closely with the sales team to align marketing and sales efforts, support lead generation, and optimize the conversion of leads into customers.
• Manage the company's online presence, including the website, social media platforms, and online advertising, ensuring optimal user experience and effective lead conversion.
• Develop thought leadership initiatives, including content creation, industry partnerships, and speaking engagements.
• Track and analyze marketing performance metrics, generate regular reports, and provide insights to senior management to inform decision-making and optimize marketing efforts.

Requirements:

• Bachelor's degree in marketing, business administration, or a related field. A Master's degree is a plus.
• Minimum of 3 years of experience in marketing leadership roles, preferably in the solar industry or renewable energy sector.
• Minimum of 7 years of direct people leadership experience.
• Deep understanding of the solar, eMobility, and BESS industries, market dynamics, and customer needs, including knowledge of the regulatory landscape and industry trends.
• Strategic thinker with the ability to develop and execute comprehensive marketing strategies that drive business growth and brand awareness.
• Strong leadership and team management skills, with the ability to motivate and inspire a diverse marketing team to achieve exceptional results.
• Excellent communication and interpersonal skills, with the ability to effectively present and articulate marketing strategies, concepts, and results to diverse audiences.
• Strong analytical skills, with the ability to analyze data, draw insights, and make data-driven marketing decisions.
• Proficiency in digital marketing techniques and tools, including SEO, SEM, social media marketing, content marketing, and marketing automation platforms.
• Demonstrated ability to build and maintain relationships with key industry stakeholders, strategic partners, and influencers.
• Proven project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.