Email and Mobile Marketing Manager

Are you a seasoned Email and Mobile Marketing Manager with a knack for navigating complex CRM journeys? Do you excel at understanding different customer profiles and personas, crafting strategies that connect and convert? If so, Shoe Carnival, Inc. has an exceptional opportunity waiting for you! We're seeking a positive, agile, and entrepreneurial professional who is results-driven and thrives in a fast-paced environment. Someone who stays closely connected to the business, focusing on delivering impactful outcomes.

Imagine leading efforts that directly contribute to the joy and excitement of discovering the perfect pair of shoes. At Shoe Carnival, your skills will not only be celebrated but will also be instrumental in creating personalized shopping journeys that delight our customers.

You will be responsible for strategizing, implementing, and optimizing end-to-end email and mobile marketing campaigns that deliver outstanding results. The ideal candidate will have a strong understanding of the latest trends, tools, and technologies in these channels and a proven ability to deliver high-performing campaigns that resonate with diverse customer segments.

Enjoy working at our Shoe Carnival's Corporate headquarters located at 1800 Innovation Point, 5th Floor, Fort Mill, SC. Primary office hours are 8:00am-5:00pm with the option to work offsite on Friday.

Starting salary: $85,000. Commensurate with experience.

Summary:

The Marketing Manager, Email and Mobile, is responsible for all aspects of the email and mobile messaging programs, building and executing sophisticated customer journeys that align with the overall CRM and integrated marketing strategy. This role works collaboratively with internal and external teams to develop and analyze customer contact strategies including marketing programs for retention, acquisition, and reactivation.

• Leads, plans, develops, and executes all aspects of email and mobile marketing strategy, from calendar creation and creative brief development to the development and execution of campaigns.
• Collaborates with internal and external teams for promotional and product planning, customer contact strategy/segmentation and creative content/messaging that aligns to the overall marketing objectives.
• Continuously analyzes customer and campaign results to provide insights, identify trends, and make recommendations for improvement.
• Owns and maintains relationships with email platforms, mobile marketing platforms, and other vendor partnerships related to advancing email and mobile channel capabilities.
• Shares campaign results and demonstrates subject matter knowledge by developing insights, answering questions, and pitching creative ideas with upper manager on a weekly basis.
• Analyzes, develops, executes, and iterates channel contact, testing, and customer lifecycle program strategies to increase acquisition, retention, lifetime value, and consistent channel growth.
• Designs and optimize complex, multi-touch customer journeys across email and mobile communication channels. Ensures seamless integration of messaging and experience across platforms.
• Keeps abreast of the latest trends and technologies in email and mobile marketing to ensure our strategies remain cutting-edge and impactful. Reviews current best practices and industry standards related to A/B testing, list segmentation, deliverability, CAN-SPAM laws, and TCPA compliance.

Requirements:

• Bachelor's Degree and 5 years of CRM / Email and SMS Marketing experience or an equivalent combination of education and experience required (preferably with a multichannel retailer).
• Experience with data-driven marketing and customer segmentation required.
• Knowledge of HTML/CSS, SQL, and Google Analytics preferred.
• Knowledge of email service platforms and marketing automation (e.g., Salesforce Marketing Cloud, Responsys, etc.) preferred.
• Experience working cross-functionally executing a vision through consensus building, negotiation, and data-driven persuasion.
• Detail-oriented with the ability to handle various tasks simultaneously under multiple deadlines.
• Excellent interpersonal skills and a strong communicator, written and verbal.
• Effective problem-solving skills with experience translating data into business and customer insights.
• A positive attitude and a great sense of humor that relates to our fun-loving brand is a plus.

Total Rewards:

The Shoe Carnival, Inc. Total Rewards program offers eligible associates highly competitive benefits, including the following:

• Competitive Pay
• Paid Time Off (Vacation & Sick Time)
• Comprehensive Medical, Dental, & Vision Benefits
• Flexible Spending Accounts
• Life, Disability, and Voluntary Benefits
• Fitness Membership Discounts
• Employee Assistance Program
• 401(k) Retirement Plan
• Employee Stock Purchase Plan
• Employee & Family Discounts
• Relocation Opportunities

Looking for a career that blends creative flair with strategy and analytics, all within a supportive and passionate team? Look no further! At Shoe Carnival, we're excited to offer you the chance to make a real difference in how we connect with our customers. If you're ready to take the next step in your marketing career, we invite you to apply today and become part of a team that loves what they do and where they work. Join us, and let's create marketing magic together.

#corporate

Shoe Carnival, Inc. is an Equal Opportunity Employer.

Ability to provide world class customer support by adopting and meeting Shoe Carnival's Corporate Core Customer Service Goals.