What are the responsibilities and job description for the Paid Social Media Marketing Manager position at Shop Style Your Senses?
SSYS is a full scale, DTC e-commerce clothing destination for women across the country. We pride ourselves on unique designs, superior quality and amazing community. We are looking for a Social Media Marketing Manager who wants to join our engaging team and amplify our brand voice across all paid platforms.
Job Type : Full-Time Department : Marketing Reports To : CEO
Job Overview :
We are seeking an experienced Paid Social Media Marketing Manager to lead and optimize our paid advertising efforts across Meta (Facebook & Instagram), Google Ads and Klayvio . The ideal candidate will be responsible for developing and executing strategies that drive new customer acquisition while maintaining a profitable Return on Ad Spend (ROAS). This role requires a data-driven individual with a deep understanding of audience targeting, creative testing, bid strategies, and budget allocation.
Key Responsibilities :
- Plan, execute, and optimize paid media campaigns across Meta and Google Ads to drive sales and maximize ROAS.
- Continuously analyze performance data to identify trends, insights, and opportunities for campaign improvement.
- Develop and test ad creatives, copy, and landing pages to improve conversion rates and overall campaign performance.
- Manage and allocate advertising budgets efficiently to achieve business objectives while maintaining profitability.
- Implement audience segmentation and retargeting strategies to improve ad efficiency and customer acquisition.
- Stay updated on industry trends, platform updates, and best practices to ensure our advertising strategies remain competitive.
- Collaborate with the creative and content teams to develop high-performing ad assets.
- Provide regular reports and insights to stakeholders, highlighting performance metrics, successes, and areas for improvement.
- Identify email and SMS marketing opportunities and use the available data to profitably segment these audiences for optimal digital delivery.
Qualifications & Requirements :
Preferred Qualifications :
What We Offer :
If you have a passion for paid media and thrive in a data-driven environment, we’d love to hear from you! Apply today and help us scale our advertising efforts to the next level.
Benefits :