What are the responsibilities and job description for the Head of Digital Commerce & Content Strategy, Shopbop position at Shopbop?
Description
Shopbop is looking for a strategic, self-directed, and customer obsessed Head of Digital Commerce & Content Strategy to lead the unified vision for large-scale marketing campaigns, promotions, and customer experience initiatives across Shopbop’s owned marketing channels, native website, and app. This role is accountable for ensuring Shopbop delivers customers with a frictionless and delightful experience throughout the conversion funnel while engaging them with relevant and inspiring content. This role is one of art and science, requiring proficiency in data analytics, commercial business drivers, and technical operations as well as creative content, fashion trends, and customer behavior. The Head of Digital Commerce & Content Strategy develops strategies for personalization and segmentation; drives automation; and works with cross functional partners on business-wide initiatives including vision setting for CX enhancements, new feature experiments, customer studies, business deep-dives, and new category launches. This position sits on the Marketing team reporting to the Chief Marketing Officer and manages a team covering multiple disciplines including Site Marketing, Email, Push, and Merchandising.
A successful candidate will be a self-starter comfortable with ambiguity and working in a fast-paced environment. This role requires an individual with an understanding of ecommerce from both a consumer marketing and technical standpoint and who works well across functional boundaries. They should also have a demonstrated ability to think strategically and analytically, with a passion for the customer experience and innovation. The ideal candidate has deep knowledge of fashion customer behavior and experience developing engaging content marketing strategies to support product investment. Prior people management experience is required.
Key job responsibilities
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,100/year in our lowest geographic market up to $210,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Company - Bop LLC
Job ID: A2911001
Shopbop is looking for a strategic, self-directed, and customer obsessed Head of Digital Commerce & Content Strategy to lead the unified vision for large-scale marketing campaigns, promotions, and customer experience initiatives across Shopbop’s owned marketing channels, native website, and app. This role is accountable for ensuring Shopbop delivers customers with a frictionless and delightful experience throughout the conversion funnel while engaging them with relevant and inspiring content. This role is one of art and science, requiring proficiency in data analytics, commercial business drivers, and technical operations as well as creative content, fashion trends, and customer behavior. The Head of Digital Commerce & Content Strategy develops strategies for personalization and segmentation; drives automation; and works with cross functional partners on business-wide initiatives including vision setting for CX enhancements, new feature experiments, customer studies, business deep-dives, and new category launches. This position sits on the Marketing team reporting to the Chief Marketing Officer and manages a team covering multiple disciplines including Site Marketing, Email, Push, and Merchandising.
A successful candidate will be a self-starter comfortable with ambiguity and working in a fast-paced environment. This role requires an individual with an understanding of ecommerce from both a consumer marketing and technical standpoint and who works well across functional boundaries. They should also have a demonstrated ability to think strategically and analytically, with a passion for the customer experience and innovation. The ideal candidate has deep knowledge of fashion customer behavior and experience developing engaging content marketing strategies to support product investment. Prior people management experience is required.
Key job responsibilities
- Drives a strategic vision for the ecommerce team that supports key business investments while staying ahead of industry and customer trends in site experience and content
- Partner with and influence Product Managers and Tech on key technical roadmap initiatives playing a key role in understanding customer needs, prioritization of competing opportunities, and influencing how we optimize for delightful & impactful CX.
- Build and maintain strategic relationships with teams across the business including Marketing, Creative, Buying and Planning, Tech, and Product Management.
- Ensure their team is consistently scaling and growing through coaching and partnering closely with other team heads to ensure effective cross-team collaboration
- Responsible for weekly, monthly, and annual business reviews
- Key participant in forward-planning and long-term strategy decisions
- Other responsibilities as identified
- 10 years of work experience in a relevant ecommerce marketing role
- 4 years of people management experience
- Expert in ecommerce customer journeys
- Superb organizational skills including multi-tasking and prioritization
- Strong analytical skills and experience using data and metrics to identify opportunities and drive improvements
- Comfortable with high degree of ambiguity and creating processes to drive progress
- Strong communicator with excellent verbal and written presentation skills
- Advanced Microsoft Excel and Office skills
- Bachelor's degree
- Experience working in an online fashion setting
- Experience managing complex, multi-department teams
- Strong interest in and familiarity with fashion and associated customer behaviors
- Passion for customer advocacy and a commitment to delivering exceptional user experiences
- Advanced analytics experience, preferably Adobe Analytics
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,100/year in our lowest geographic market up to $210,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Company - Bop LLC
Job ID: A2911001
Salary : $127,100 - $210,300
