What are the responsibilities and job description for the Marketing Specialist/Manager position at Shrader Tire & Oil?
Description
Job Summary:
We are seeking a highly skilled and results-oriented Marketing Specialist to join our dynamic team. The ideal candidate will play a key role in planning, executing, and optimizing marketing campaigns that align with our business objectives. This position requires a creative thinker with strong analytical abilities, excellent communication skills, and a passion for driving brand awareness and engagement across various platforms.
Key Responsibilities:
Campaign Development and Execution:
Design and implement multi-channel marketing campaigns (digital, social media, email, print, etc.) to promote products and services.
Collaborate with cross-functional teams to ensure cohesive messaging and consistent branding across all marketing platforms.
Provide regular campaign updates, performance reports, and actionable insights to stakeholders.
Content Creation:
Develop engaging, high-quality content, including blog posts, social media updates, email newsletters, and promotional materials.
Work closely with designers, copywriters, and external agencies as needed to deliver compelling content.
Market Research and Analysis:
Conduct in-depth market research to identify trends, target audiences, and competitive positioning.
Analyze campaign performance using tools such as Google Analytics, social media insights, and CRM platforms to optimize strategies and improve outcomes.
Lead Generation and Conversion:
Partner with sales, product development, and other departments to align marketing strategies with organizational goals.
Develop and implement strategies to attract, nurture, and convert leads into customers.
Monitor and assess the effectiveness of lead generation efforts to ensure continuous improvement.
Brand Management:
Ensure a consistent brand voice and messaging across all marketing channels and materials.
Contribute to building brand equity and enhancing brand visibility in target markets.
Product Promotion Management:
Plan and coordinate promotional events, webinars, and trade shows.
Create and execute marketing campaigns to support these events and maximize engagement.
Company/Social Media Communications:
Manage the internal weekly newsletter, ensuring engaging and relevant content.
Oversee the company website and social media accounts to maintain an active and consistent online presence.
SEO Optimization:
Implement search engine optimization (SEO) techniques to improve website visibility and performance in search engine results.
Qualifications:
Bachelor's degree in Marketing, Communications, Business, or a related field.
2-4 years of experience in a marketing role, with a focus on digital marketing preferred.
Proficiency in marketing tools, such as CRM platforms and social media management tools.
Strong written and verbal communication skills.
Creative thinker with the ability to innovate and bring fresh ideas to the table.
Excellent organizational and project management skills, with a keen eye for detail.
Knowledge of SEO, SEM, and content marketing strategies is a plus.
Req Number SAL-24-00008
Position Requirements
About the Organization Since 1948, STO has been providing innovative solutions for the transportation industry. We are "fleet specialists" and focus our business in the commercial truck tire and commercial lubricant fields. Our dedicated team of professionals are highly trained, highly motivated, and provide top level service to our growing customer base.
Careers at Shrader Tire & Oil will provide opportunities for promotion from within and offer incentives that will help you reach your goals. Shrader offers a great benefits package, including medical, vison and dental insurance, paid time off and a 401 (k) plan.
If you have a good work history and are serious about advancing your career, this is a great opportunity for you. Please fill out our contact form with your resume and a Shrader Representative will contact you shortly.
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
Job Summary:
We are seeking a highly skilled and results-oriented Marketing Specialist to join our dynamic team. The ideal candidate will play a key role in planning, executing, and optimizing marketing campaigns that align with our business objectives. This position requires a creative thinker with strong analytical abilities, excellent communication skills, and a passion for driving brand awareness and engagement across various platforms.
Key Responsibilities:
Campaign Development and Execution:
Design and implement multi-channel marketing campaigns (digital, social media, email, print, etc.) to promote products and services.
Collaborate with cross-functional teams to ensure cohesive messaging and consistent branding across all marketing platforms.
Provide regular campaign updates, performance reports, and actionable insights to stakeholders.
Content Creation:
Develop engaging, high-quality content, including blog posts, social media updates, email newsletters, and promotional materials.
Work closely with designers, copywriters, and external agencies as needed to deliver compelling content.
Market Research and Analysis:
Conduct in-depth market research to identify trends, target audiences, and competitive positioning.
Analyze campaign performance using tools such as Google Analytics, social media insights, and CRM platforms to optimize strategies and improve outcomes.
Lead Generation and Conversion:
Partner with sales, product development, and other departments to align marketing strategies with organizational goals.
Develop and implement strategies to attract, nurture, and convert leads into customers.
Monitor and assess the effectiveness of lead generation efforts to ensure continuous improvement.
Brand Management:
Ensure a consistent brand voice and messaging across all marketing channels and materials.
Contribute to building brand equity and enhancing brand visibility in target markets.
Product Promotion Management:
Plan and coordinate promotional events, webinars, and trade shows.
Create and execute marketing campaigns to support these events and maximize engagement.
Company/Social Media Communications:
Manage the internal weekly newsletter, ensuring engaging and relevant content.
Oversee the company website and social media accounts to maintain an active and consistent online presence.
SEO Optimization:
Implement search engine optimization (SEO) techniques to improve website visibility and performance in search engine results.
Qualifications:
Bachelor's degree in Marketing, Communications, Business, or a related field.
2-4 years of experience in a marketing role, with a focus on digital marketing preferred.
Proficiency in marketing tools, such as CRM platforms and social media management tools.
Strong written and verbal communication skills.
Creative thinker with the ability to innovate and bring fresh ideas to the table.
Excellent organizational and project management skills, with a keen eye for detail.
Knowledge of SEO, SEM, and content marketing strategies is a plus.
Req Number SAL-24-00008
Position Requirements
- 5 years commercial tire sales experience required.
- Some college preferred, though not required.
- Valid driver's license and clean driving record.
- Must have your own vehicle (we provide monthly allowance for travel expenses)
- Ability to work in the US without Visa sponsorship
About the Organization Since 1948, STO has been providing innovative solutions for the transportation industry. We are "fleet specialists" and focus our business in the commercial truck tire and commercial lubricant fields. Our dedicated team of professionals are highly trained, highly motivated, and provide top level service to our growing customer base.
Careers at Shrader Tire & Oil will provide opportunities for promotion from within and offer incentives that will help you reach your goals. Shrader offers a great benefits package, including medical, vison and dental insurance, paid time off and a 401 (k) plan.
If you have a good work history and are serious about advancing your career, this is a great opportunity for you. Please fill out our contact form with your resume and a Shrader Representative will contact you shortly.
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
