What are the responsibilities and job description for the Director of B2B Performance Marketing position at SHRM - Society for Human Resource Management?
SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today's evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.
Director of B2B Performance Marketing
The Director of B2B Performance Marketing at SHRM is a strategic leadership role responsible for developing and executing innovative marketing initiatives that deepen the understanding of corporate buyers as an audience. This role requires a data-driven approach to analyze the needs of HR professionals, L&D leaders, and business executives who are focused on modernizing HR practices, training their workforce, and transforming inclusive leadership practices within their organizations. The ideal candidate will be a seasoned B2B marketing professional with extensive experience in creating integrated campaigns, sales enablement strategies, and collaborating with both cross-functional marketing teams and sales representatives. Success in this role will be defined by the ability to influence business decision-makers, often within a buying committee, through data-driven insights, compelling storytelling, and multi-channel marketing approaches.
This position requires a balance of strategic vision and hands-on execution, with an emphasis on digital, email, account-based marketing (ABM), nurture opportunities, and sales enablement for SHRM's B2B products and services. The successful candidate will bring deep expertise in B2B marketing strategies, including lead generation, sales pipeline optimization, group event marketing, customized onsite packages, and client engagement. You will play a key role in advancing SHRM's mission by boosting brand visibility among corporate stakeholders and driving measurable business outcomes.
This role will have a dual reporting line into the B2B team under the leadership of SHRM Chief Commercial Officer and into the marketing strategy team under the leadership of SHRM Senior Director of Integrated Marketing.
Key Responsibilities
Strategic Marketing Leadership
- Develop and implement a comprehensive B2B marketing strategy aligned with SHRM's mission, focused on driving sales pipeline growth, increasing the share of wallet for current clients, retention and customer lifetime cycles.
- Design and execute marketing campaigns that influence HR leaders and decision-makers, leveraging ABM, digital advertising, and strategic partnerships.
- Oversee the integration of marketing strategies to support product adoption and lifecycle management across SHRM's suite of B2B services.
- Apply data-driven insights to continuously optimize marketing strategies and ensure they align with evolving market needs and challenges.
Sales Enablement & Collaboration
Omni-Channel Campaign Execution
Innovation & Technology Integration
Team Leadership
Event Marketing
Content Strategy & Thought Leadership
Budget & Analytics
Brand & Market Positioning
Technical Skills
This role combines strategy with technical martech skills. Required specific technology requirements include proficiency in at least two of these platforms with the ability to develop further capabilities .
Qualifications :
LI-Hybrid
The hiring range for this position is $130,000 to $150,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.
Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran's status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.
SHRM is an equal opportunity employer (Minority / Female / Disabled / Veteran).
We do not sponsor applicants for work visas.
Other details
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Salary : $130,000 - $150,000
