What are the responsibilities and job description for the Manager, Brand (Sub-Brand) position at SHRM?

Manager, Brand (Sub-Brand)

1800 Duke St, Alexandria, VA 22314, USA Req #1048 Wednesday, February 26, 2025 SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

Summary

SHRM is the trusted authority on all things work, worker and workplace. As a branded house, we are committed to delivering outstanding experiences, products, and services through a unified brand identity at the Master Band level with strategic links to our audience-centric brand marks, affiliate program and newly acquired companies as we integrate them into SHRM. We’re looking for an innovative and strategic Brand Manager to lead our audience-centric branding efforts and manage a complex branded house with a specific eye towards the branding construct and active branding efforts in market across the SHRM Foundation; Linkage; SHRM CEO Action for Inclusion & Diversity; and CEO Academy, a SHRM company. This role will be crucial in integrating sub-brands to reinforce our company’s vision and values while ensuring a cohesive experience across all audience touchpoints.

This role will oversee the strategy, positioning, and engagement of sub-brands under our branded house, including SHRM Foundation; Linkage; SHRM CEO Action for Inclusion & Diversity; and CEO Academy. This role is ideal for a dynamic, data-driven leader who thrives on managing a complex brand environment. You will work closely with cross-functional teams, including marketing, product, and executive leadership, to deliver impactful branding solutions that resonate with our diverse audiences and align with our growth objectives.

Responsibilities

Brand Architecture and Strategy : Manage a structured branded house model, integrating sub-brands to align with overall brand strategy and business objectives.
Audience-Centric Approach : Lead efforts in understanding and segmenting target audiences, ensuring that brand messaging, positioning, and experiences align with customer insights and market needs.
Data-Driven Brand Decisions : Utilize analytics and data-driven insights to inform branding strategies, measure brand health, and assess audience engagement across platforms.
Content and Digital Marketing : Ensure digital, email, SMS, and social media efforts are aligned with brand messaging and effectively engage target audiences.
Creative Innovation : Develop and execute unique brand campaigns, leveraging storytelling to strengthen brand identity and differentiate our brand in a competitive market.
Project and Stakeholder Management : Lead cross-functional brand planning, manage timelines, and communicate project status to key stakeholders to ensure seamless execution. At times it will be the sub-brand integrating into a Masterbrand project and at other times it will be the affiliate brand integrating the Masterbrand into its campaigns.
Change Management : Oversee brand evolution and integration processes, such as rebrands or brand mergers, ensuring brand consistency and customer retention during transitions.
Brand Governance : Enforce brand guidelines and ensure consistent application of brand standards across all channels and sub-brands.
Budget Administration : Fiscal management of planning and execution.

Education & Experience Requirements

Education :

Bachelor’s degree in Marketing, Business, Communications, or a related field.

Master’s degree preferred.

Experience :

At least seven (7) years of experience in brand management, ideally within a complex, multi-brand environment.

Communications agency experience strongly preferred.

Proven track record of managing brand portfolios, including sub-brand integration and branded house models.

Strong analytical skills with experience using data to guide brand strategy.

Experience in change management, brand evolution, and navigating brand transitions is a plus.

Knowledge, Skills & Abilities

Expertise in audience segmentation, customer journey mapping, and crafting audience-specific messaging.

Proficiency in digital and content marketing strategies, including SEO, social media, and campaign management.

Exceptional project management and communication skills, with the ability to engage and align cross-functional teams.

Creative mindset with a strong aptitude for storytelling and brand innovation

Knowledge of brand governance principles to ensure brand consistency and integrity across all platforms.

Physical Requirements

This position operates in a typical office environment and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include :

Prolonged periods of sitting at a desk and working on a computer.

Frequent use of hands and fingers for typing, handling documents, and using office equipment.

Occasional standing, walking, bending, and reaching.

Ability to lift and carry up to 30 pounds as needed.

Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.

Work Environment

Hybrid Position (3 Days In-Office, 2 Days Remote) :

This position follows a hybrid work schedule, requiring in-office presence [three days per week] and remote work [two days per week]. Core work hours will be designated by the department. The office environment includes a standard workstation setup with collaborative spaces, while remote work requires a reliable high-speed internet connection and a suitable home workspace. Employees must maintain availability during standard business hours and adhere to company policies for both in-office and remote work.

Travel : 0 – 10%

LI-Hybrid

The hiring range for this position is $108,000 to $125,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.

Salary : $108,000 - $125,000

Apply for this job

Receive alerts for other Manager, Brand (Sub-Brand) job openings

Manager, Brand (Sub-Brand)

What are the responsibilities and job description for the Manager, Brand (Sub-Brand) position at SHRM?

What is the career path for a Manager, Brand (Sub-Brand)?

Job openings at SHRM

Not the job you're looking for? Here are some other Manager, Brand (Sub-Brand) jobs in the Alexandria, VA area that may be a better fit.

We don't have any other Manager, Brand (Sub-Brand) jobs in the Alexandria, VA area right now.

AI Assistant is available now!