Senior Specialist, B2B Marketing

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces.  With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

Summary

As a Senior Specialist, B2B Marketing, you will support SHRM’s business marketing initiatives by executing targeted campaigns that engage HR leaders, business decision-makers, and key stakeholders. Reporting to the Director, B2B Marketing, you will help implement multi-channel marketing programs, optimize performance, and drive brand awareness and revenue growth.

Responsibilities

• Assist in the development and execution of B2B marketing campaigns focused on pipeline acceleration, retention, engagement, acquisition and revenue growth.
• Coordinate campaign activities and campaign timelines across digital advertising, email, webinars, events, and content marketing.
• Analyze campaign performance, track KPIs, and provide insights for optimization.
• Work cross-functionally with teams to ensure marketing initiatives are strategically aligned with brand messaging and effectively resonate with target audiences.
• Support audience analysis and segmentation to ensure campaigns are targeting the right personas with relevant messaging.
• Support sales enablement by working closely with sales teams to ensure marketing efforts drive engagement and pipeline growth.
• Utilize marketing automation tools (e.g. Marketo, HubSpot) and CRM platforms (e.g., Salesforce) to manage campaigns and report on results.
• Conduct A/B testing and audience segmentation to improve marketing effectiveness.
• Assist in maintaining marketing workflows, documentation, and best practices to improve efficiency.
• Stay informed on industry trends and competitor strategies to identify new marketing opportunities.
  
  

Education & Experience Requirements

Education:

• Bachelor's degree in marketing, business, communications, or related field.
  
  

Experience:

• 3 years of experience in B2B marketing, demand generation, or growth marketing.
• Proven experience executing integrated multi-channel marketing campaigns (digital, email, paid media, content, events, ABM).
• Knowledge and experience with marketing automation platforms (e.g., Marketo, Hubspot) and CRM systems (e.g., Salesforce).
  
  

Knowledge, Skills & Abilities

• Strong understanding of sales enablement and the B2B sales funnel.
• Ability to work cross-functionally and interact with team members in other departments.
• Excellent communication and storytelling skills to craft compelling messaging and marketing materials.
• Proficiency in Adobe Product Suite is a plus (ex: Adobe Experience Manager, Customer Journey Analytics.
• Familiarity with intent data and predictive analytics tools (e.g., 6sense, Bombora).
  
  

Physical Requirements

This position operates in a typical office environment and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:

• Prolonged periods of sitting at a desk and working on a computer.
• Frequent use of hands and fingers for typing, handling documents, and using office equipment.
• Occasional standing, walking, bending, and reaching.
• Ability to lift and carry up to 30 pounds as needed.
• Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.
  
  

Work Environment

Hybrid Position (3 Days In-Office, 2 Days Remote):

• This position follows a hybrid work schedule, requiring in-office presence [three days per week] and remote work [two days per week]. Core work hours will be designated by the department. The office environment includes a standard workstation setup with collaborative spaces, while remote work requires a reliable high-speed internet connection and a suitable home workspace. Employees must maintain availability during standard business hours and adhere to company policies for both in-office and remote work.
  
  

Travel: 0 – 10%

The hiring range for this position is $78,000 to $95,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.

Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.

SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).

We do not sponsor applicants for work visas.

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