What are the responsibilities and job description for the Senior Specialist, B2C Demand Generation position at SHRM?
SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.
Summary
The B2C Demand Generation Senior Specialist supports SHRM's initiatives to drive demand and nurture leads within the B2C segment. This role involves managing digital marketing campaigns across channels such as email, social media, and paid advertising. The specialist will optimize landing pages for conversion, analyze performance metrics, and ensure smooth marketing automation workflows.
The ideal candidate is data-driven and creative, balancing tactical execution with strategic thinking to meet immediate objectives while aligning with SHRM's broader marketing goals. Collaboration with cross-functional teams is essential to develop compelling content and messaging that resonates with our audience and adapts to evolving market trends.
Primary responsibilities include:
Physical Requirements
Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.
SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).
We do not sponsor applicants for work visas.
Apply Now
Summary
The B2C Demand Generation Senior Specialist supports SHRM's initiatives to drive demand and nurture leads within the B2C segment. This role involves managing digital marketing campaigns across channels such as email, social media, and paid advertising. The specialist will optimize landing pages for conversion, analyze performance metrics, and ensure smooth marketing automation workflows.
The ideal candidate is data-driven and creative, balancing tactical execution with strategic thinking to meet immediate objectives while aligning with SHRM's broader marketing goals. Collaboration with cross-functional teams is essential to develop compelling content and messaging that resonates with our audience and adapts to evolving market trends.
Primary responsibilities include:
- Execute and optimize B2C demand generation campaigns across digital channels, including email, social media, and paid media, leveraging AI-powered tools for personalized outreach.
- Use behavioral and intent data to refine audience segmentation and improve lead qualification processes.
- Implement conversational marketing strategies using chatbots and real-time personalization to engage prospects effectively at key stages of the buyer’s journey.
- Develop and manage interactive content such as quizzes and personalized videos, capturing valuable zero-party data to enhance audience insights.
- Collaborate with product teams to ensure alignment in messaging and targeting across all campaigns.
- Optimize the customer journey by orchestrating multi-channel campaigns and utilizing predictive analytics to improve lead scoring and conversion rates.
- Monitor campaign performance metrics, providing actionable insights to inform future strategies and enhance ROI.
- Stay informed about industry trends and emerging technologies to continuously improve demand generation efforts and maintain a competitive edge.
- Bachelor’s degree in marketing, business, or a related field.
- 5 years of experience in B2C demand generation or digital marketing.
- Strong proficiency in AI-driven tools, marketing automation platforms (HubSpot, Marketo), and predictive analytics.
- Experience with interactive content creation, conversational marketing, and video marketing trends.
- Strong understanding of predictive lead scoring, data privacy regulations (GDPR, CCPA), and AI-driven outreach.
- Experience managing interactive content formats and creating content hubs for nurturing prospects.
Physical Requirements
- Must be able to perform essential duties satisfactorily with reasonable accommodations.
- Work is generally done sitting, talking, hearing, and typing. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.
- Work is regularly performed in a combination of office and conference settings and routinely uses standard office equipment.
- Travel is required 0-10% of the time.
Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.
SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).
We do not sponsor applicants for work visas.
Apply Now
Salary : $75,000 - $100,000
