What are the responsibilities and job description for the Specialist, B2B Marketing position at SHRM?
SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.
Summary
As the Specialist, B2B Marketing, you will be instrumental in strengthening SHRM’s impact by equipping our sales teams with the tools, content, and strategies needed to drive engagement with businesses, HR leaders, and key decision-makers. Reporting to the Director, B2B Marketing, you will develop and execute sales enablement initiatives that enhance brand positioning, improve lead conversion, and accelerate revenue growth. Through close collaboration with sales and other teams, you will ensure that SHRM’s value proposition is effectively communicated, empowering our sales teams to build stronger relationships and drive business success.
This role is an opportunity to be at the forefront of workplace transformation, ensuring SHRM continues to be the trusted resource for HR and business professionals worldwide.
Responsibilities
Education:
This position operates in a typical office environment and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:
Hybrid Position (3 Days In-Office, 2 Days Remote):
The hiring range for this position is $68,000 to $80,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives
Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.
SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).
We do not sponsor applicants for work visas.
Apply Now
Summary
As the Specialist, B2B Marketing, you will be instrumental in strengthening SHRM’s impact by equipping our sales teams with the tools, content, and strategies needed to drive engagement with businesses, HR leaders, and key decision-makers. Reporting to the Director, B2B Marketing, you will develop and execute sales enablement initiatives that enhance brand positioning, improve lead conversion, and accelerate revenue growth. Through close collaboration with sales and other teams, you will ensure that SHRM’s value proposition is effectively communicated, empowering our sales teams to build stronger relationships and drive business success.
This role is an opportunity to be at the forefront of workplace transformation, ensuring SHRM continues to be the trusted resource for HR and business professionals worldwide.
Responsibilities
- Work collaboratively with the marketing team to develop and implement sales enablement programs that support the sales team in engaging with B2B prospects and customers effectively.
- Create and optimize sales collateral, including pitch decks, case studies, one-pagers, and product overviews, ensuring alignment with SHRM’s brand messaging.
- Collaborate with sales leadership to identify gaps in sales enablement resources and develop solutions to improve conversion rates.
- Work closely with product marketing and content teams to craft compelling messaging tailored to different buyer personas and industries.
- Develop playbooks, tear sheets, and competitive analysis materials to equip the sales team with the insights needed to position SHRM’s offerings effectively.
- Ensure consistency in brand voice and messaging across all sales enablement materials.
- Provide ongoing support to sales by delivering timely updates on marketing campaigns, product launches, and customer insights.
- Gather feedback from the sales team to continuously refine enablement strategies and improve effectiveness.
- Work closely with the demand generation team to ensure marketing efforts translate into sales-ready opportunities.
- Measure the effectiveness of sales enablement programs by tracking engagement, adoption rates, and impact on pipeline and revenue.
- Use data-driven insights to refine sales enablement strategies and improve alignment with business objectives.
- Leverage CRM and sales enablement tools (e.g., Salesforce, Seismic, Highspot) to distribute, manage, and track the performance of sales resources.
Education:
- Bachelor's degree in marketing, business, communications, or related field.
- 3-5 years of experience in B2B marketing, sales enablement, product marketing, or demand generation.
- Experience developing sales enablement materials such as pitch decks, case studies, competitive analysis, and sales playbooks.
- Experience collaborating with sales teams to enhance messaging, training, and go-to-market strategies.
- Data-driven mindset with experience tracking sales enablement performance metrics and optimizing strategies based on insights.
- Strong understanding of the B2B sales funnel, lead nurturing, and marketing-to-sales alignment.
- Proficiency with CRM and sales enablement platforms (e.g., Salesforce, Hubspot, Seismic, Highspot).
- Proficiency in content development, storytelling, and messaging frameworks to craft compelling sales narratives.
- Ability to work-cross functionally with other teams to align sales enablement initiatives with business goals.
- Strong communication, project management, and stakeholder management skills to drive initiatives forward.
This position operates in a typical office environment and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:
- Prolonged periods of sitting at a desk and working on a computer.
- Frequent use of hands and fingers for typing, handling documents, and using office equipment.
- Occasional standing, walking, bending, and reaching.
- Ability to lift and carry up to 30 pounds as needed.
- Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.
Hybrid Position (3 Days In-Office, 2 Days Remote):
- This position follows a hybrid work schedule, requiring in-office presence [three days per week] and remote work [two days per week]. Core work hours will be designated by the department. The office environment includes a standard workstation setup with collaborative spaces, while remote work requires a reliable high-speed internet connection and a suitable home workspace. Employees must maintain availability during standard business hours and adhere to company policies for both in-office and remote work.
The hiring range for this position is $68,000 to $80,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives
Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.
SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).
We do not sponsor applicants for work visas.
Apply Now
Salary : $68,000 - $80,000
