Specialist, B2C Content

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

Summary
SHRM is seeking a creative and detail-driven content specialist to support the development and execution of the daily newsletter, HR Daily, and its weekly podcast, Honest HR. In collaboration with the Lead, B2C Content, and other key stakeholder, this role helps shape the voice of SHRM’s audience-facing platforms through smart storytelling, multimedia production, and audience-focused content strategies.

This role is ideal for a digital content creator who thrives in a fast-paced environment, enjoys collaboration, and is passionate about delivering content that resonates with today’s professionals.

Responsibilities

• Content Development: Support the planning and execution of content strategies to captivate targeted B2C audiences, including the creation of articles, videos, and podcasts.
• Production & Editorial: Assist in the development, creation, scheduling, and editing of diverse content formats, maintaining high standards of quality and brand alignment.
• Collaboration: Work closely with internal teams and external partners to align with SHRM’s strategic priorities, review audience data, and understand the specific needs and feedback from the audiences.
• Project Coordination: Help manage content project timelines, coordinate tasks with external and internal teams, and track budget expenditures.
• Content Innovation: Engage in the research and brainstorming processes to contribute fresh ideas for compelling content that highlights industry trends and professional insights.
• Trend Monitoring: Stay updated on industry changes, SHRM research, professional development, and global events to recommend content strategy enhancements and the adoption of new media technologies.
• Network Development: Assist in building relationships with industry experts and key stakeholders to access exclusive insights and information.
• Performance Tracking: Support the evaluation of content performance, utilizing data to propose methods for increasing engagement and expanding reach.
• Additional Responsibilities: Undertake other duties as needed to support the team's goals.

Education & Experience Requirements

Education:

• Bachelor’s degree in communications, journalism, marketing, or a related field; equivalent experience and training may also be considered.

Experience:

• At least two (2) years of experience in content creation, ideally for a business audience.
• Experience with digital media, including SEO, email marketing, and content management systems (Marketo/Adobe Experience Manager a plus).

Knowledge, Skills & Abilities

• Solid understanding of content marketing and audience engagement strategies.
• Excellent writing and communication skills, capable of crafting engaging and clear narratives for diverse audiences.
• Analytical ability to simplify complex information into relatable and engaging content.
• Proficiency in digital media tools, storytelling techniques, and content management systems.
• Awareness of the HR industry’s major issues and trends, with the skill to convert complex topics into understandable content.
• Ability to adapt to changing priorities and manage multiple projects effectively.
• Strong collaborative skills, able to build relationships and work effectively with various stakeholders.
• Organizational skills with a keen eye for detail and the ability to work under tight deadlines.

Certifications

• N/A

Physical Requirements
This position operates in a typical office environment and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:

• Prolonged periods of sitting at a desk and working on a computer.
• Frequent use of hands and fingers for typing, handling documents, and using office equipment.
• Occasional standing, walking, bending, and reaching.
• Ability to lift and carry up to 30 pounds as needed.
• Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.

Work Environment

Hybrid Position (3 Days In-Office, 2 Days Remote):

• This position follows a hybrid work schedule, requiring in-office presence [three days per week] and remote work [two days per week]. Core work hours will be designated by the department. The office environment includes a standard workstation setup with collaborative spaces, while remote work requires a reliable high-speed internet connection and a suitable home workspace. Employees must maintain availability during standard business hours and adhere to company policies for both in-office and remote work.

Travel: 0 – 10%

#LI-Hybrid

The hiring range for this position is $70,000 to $80,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.

Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.

SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).

We do not sponsor applicants for work visas.

Salary : $70,000 - $80,000