Digital Marketing Strategist

Job Summary :  The Digital Marketing Strategist is a position centered on planning and management of paid search, social, CTV / OTT, audio, and native campaigns. This role will work with the Media Director and Account Managers to strategize, build, and maintain campaigns ensuring pre and post launch milestones are achieved and budgets are pacing correctly. This role is responsible for mentoring and advising two other paid media team members, and acting as a subject matter expert in cross functional marketing conversations with both clients and internal projects. This job is based in our Centennial, CO office with a flexible hybrid schedule of 3-4 in office days per week.About the Team : We are PIN, Power In Numbers. We are one team of data driven, client obsessed, humble, and contrarian marketers and technologists. We exist to serve challenger brands by uniting technology and marketing to blur the lines between brand and performance marketing. Our ethos is focusing on the end result more than the methods. This position will fall under PINs Client Operations Team, the channel focused and client facing group of marketing specialists executing full-funnel content driven marketing campaigns across paid media, organic media, email, web, video, experiential, and more. About You : Youre a clever, hungry and humble self starter. Youve been around the world of media and marketing long enough to know what youre doing, but youre uncomfortable with doing things simply because theyve always been done that way. Youre unafraid to dive into new tactics, channels, and methods for our clients and you keep your mind sharp on the industry and its latest developments and tools. Youre accountable to deadlines, and accountable to your team. Youll thrive in a collaborative environment, you wont be shy in a Zoom call or a client meeting, and you wont be the person who prefers someone else map out their day or keep to themselves. Youll come with opinions and stories of success and failure (hopefully some of them are funny too), and youre open to learn as you write more stories of your success.

Core Responsibilities : Lead marketing channel implementation and management for approximately 5-10 clients.Assist in market research and media strategy, leading media strategy for 1-3 small to mid size clients.Set up and maintain conversion tracking across platforms including the implementation of GA4, GTM, and other tracking tools.Monitor, optimize, and report campaign performance on an on-going basis to ensure KPIs are met or exceeded.Perform ongoing campaign discovery, expansion, and optimization to ensure the media executions match clients business needs and not just reported conversions.Act as a SME on client calls, explaining the nuances of channel performance and offering recommendations to suit client and market needs.Manage budget pacing and performance. Create clear and compelling ad copy, and organize ads in a way that can be tested and compared to. Actively build relationships with vendors and technology partners in order to offer our clients the best services in the industry, and to stay on top of trends.Qualifications : 4 years of hands-on experience building and optimizing campaigns across search, social, and programmatic across B2B, B2C, and Brand.An understanding of media planning and media strategy, integrating creative testing frameworks and non-standard flights.Experience Google Ads, Meta Ads, MS Ads and at least one of each of the following categoriesSocial : TikTok, Pinterest, Snap, Reddit, alternative social channels.Programmatic : StackAdapt, AdLib, TTD, DV360Strong data analysis skills with demonstrated ability to create a story and insights from data. Strong Excel skills, and experience with other BI tools.An expertise in GTM with the ability to expertly configure conversion tracking and tags.An understanding of GA4, with a keen understanding of GA4 configuration and data governance.Comfortable running reports and compiling data insights in a coherent narrative fashionStrong analytical, problem-solving, and strategic thinking skills Effectively able to prioritize projects and workload in a fast-paced, dynamic environment Excellent communication and organizational skills Highly motivated self-starter Bachelor's Degree in Business, Marketing, or related field preferredPreferred / Nice to have : Agency Experience is IdealGoogle Ads & Microsoft Advertising CertificationsExperience using campaign management softwareWorking knowledge of SEO and Organic SocialWorking knowledge of email marketing, and how it works in the greater media planMonday.com or other project management experiencerecblid lo9epsoz0i4gsfbwip44oulstmw45l