Sr. Salesforce Administrator

Position: Sr. Salesforce Administrator

Location: Fort Lauderdale, FL (Hybrid)

Duration: Long Term Contract (W2 Contract)

Interview: WebEx/Video

End Client: Ritz Carlton Yacht Collection (RCYC)

Job Summary

The Senior Salesforce Administrator will be responsible for the design, implementation, and management of our Salesforce environments, with a primary focus on Salesforce Data Cloud and Marketing Cloud. This role requires extensive experience in customizing and automating Salesforce solutions to address business needs, coupled with strong capabilities in user support, system maintenance, and data unification strategies. The ideal candidate will also have experience with Experience Cloud, ensuring a comprehensive approach to our Salesforce ecosystem.

Essential Functions

• Leads Salesforce initiatives with an emphasis on Salesforce Data Cloud, Marketing Cloud, and best practices for scalability and future growth.
• Delivers complex end-to-end Salesforce CRM solutions, including Data Cloud-specific features/functionality, such as data harmonization, ingestion, and activation for segmentation and marketing automation.
• Collaborates on key projects to determine business alignment, needs, and system requirements, focusing on Marketing Cloud implementations and Data Cloud integrations.
• Participates in solution design, research, decision-making, and testing of Data Cloud and Marketing Cloud components.
• Tracks work progress/status, identifies risks/constraints, and escalates issues as necessary.
• Troubleshoots and resolves advanced user issues, especially related to Marketing Cloud Journeys, Audience Builder, and Data Cloud integrations.
• Thoroughly document work for reference, troubleshooting, and future iterations, including Marketing Cloud workflows and Data Cloud architecture.
• Stay up-to-date with new Salesforce features and functionality, recommending improvements, especially within Marketing Cloud and Salesforce Data Cloud.
• Review and provide insights on quarterly releases, testing new functionalities, and suggesting enhancements to Marketing Cloud campaigns and Data Cloud-driven insights.
• Develop documentation, presentations, videos, and related content to support user adoption of Salesforce Data Cloud and Marketing Cloud tools.
• Guide business leaders and users in using Salesforce Data Cloud and Marketing Cloud efficiently to maximize data-driven decision-making, customer engagement, and productivity.
• Lead and participate in system implementation projects, including Marketing Cloud setup, segmentation strategy, and Data Cloud integration with external platforms.
• Integrate with on-prem and external systems using REST APIs, webhooks, and ETL processes, ensuring smooth connectivity between Marketing Cloud and Data Cloud.
• Work closely with the Platform Integration team to identify API communication, data flows, and activation processes for Marketing Cloud and Data Cloud.

Skills and Experience

• Bachelor's degree in Computer Science, Management Information Systems, or a related discipline
• 2 years of experience in a Senior Salesforce Administrator Role, or 5 years as a Salesforce Administrator
• Salesforce Advanced Administrator Certification is preferred
• Hands-on experience with Salesforce Data Cloud: data harmonization, ingestion, and activation for audience segmentation and campaign targeting
• Proven expertise in Salesforce Marketing Cloud: Journey Builder, Email Studio, Audience Builder, and advanced segmentation
• Strong data analytical skills with experience in reporting, segmentation, and insights leveraging Salesforce Data Cloud and Marketing Cloud Analytics
• Strong understanding of Salesforce platform customization, Marketing Cloud workflows, and Data Cloud integration capabilities
• Excellent troubleshooting skills and ability to support users effectively in leveraging Marketing Cloud Journeys and Data Cloud insights
• Ability to stay current with Salesforce updates, specifically enhancements to Marketing Cloud and Data Cloud functionality, and provide strategic recommendations
• Strong project management skills with experience in system implementation projects, particularly for Marketing Cloud campaign management and Data Cloud adoption
• Superior communication skills with business stakeholders and execs, translating Data Cloud and Marketing Cloud capabilities into actionable business strategies
• Solid governance and technical documentation history, including Marketing Cloud architecture documentation
• Experience in implementing and migrating into new Salesforce deployments, including Marketing Cloud setup and Data Cloud configurations.

Nice to Haves:

• Experience with Marketing Cloud Personalization.
• Familiarity with Salesforce Experience Cloud.
• Practice with SFDX source-driven development, CI/CD deployment pipelines, and DevOps tools such as Gearset, Bitbucket, and GitHub.
• Working knowledge of Web Service Integration using SOAP, REST, OData, and Salesforce APIs, particularly for Marketing Cloud data imports/exports and Data Cloud connections.
• Experience with Salesforce CDP (Customer Data Platform) for advanced segmentation and unified customer views.