Demo

Head of US Marketing, POC Diagnostics (remote work eligible)

Siemens Healthineers
Tarrytown, NY Remote Full Time
POSTED ON 1/28/2025
AVAILABLE BEFORE 2/26/2025
Do you want to join us in helping to fight the world’s most threatening diseases and enabling access to care for more people around the world? At Siemens Healthineers, we pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

At Siemens Healthineers, we offer you a flexible and dynamic environment with opportunities to go beyond your comfort zone in order to grow personally and professionally.

Our Global Team

We are a team of more than 72,000 highly dedicated employees across more than 70 countries passionately pushing the boundaries of what’s possible in healthcare to help improve people’s lives around the world. As a leader in the industry, we aspire to create better outcomes and experiences for patients no matter where they live or what health issues they are facing. Our portfolio, spanning from in-vitro and in-vivo diagnostics to image-guided therapy and innovative cancer care, is crucial for clinical decision-making and treatment pathways.

Our Culture

We are part of an incredible community of scientists, clinicians, developers, researchers, professionals, and skilled specialists pushing the boundaries of what’s possible, to improve people’s lives around the world. We embrace a culture of inclusivity in which the power and potential of every individual can be unleashed. We spark ideas that lead to positive impact and continued success.

The Head of US Marketing for POC Diagnostics is a pivotal role within our marketing team, responsible for leading market positioning, marketing programs, and developing the US market strategy to drive sales growth and achieve income objectives for our Point-of-Care (POC) diagnostics portfolio. This role will also have direct reports, managing a team of marketing professionals to ensure the successful execution of marketing strategies.

Key Responsibilities

  • Develop and execute comprehensive marketing strategies to enhance market positioning and drive sales growth for POC diagnostics in the US.
  • Lead the creation and implementation of marketing programs, campaigns, and initiatives to support product launches and market penetration.
  • Conduct market research to stay abreast of current trends, technologies, regulatory environment, and competitive landscape within the POC testing market.
  • Collaborate with cross-functional teams including sales, product management, and R&D to align marketing strategies with business objectives.
  • Cultivate and sustain enduring relationships with both internal and external stakeholders to ensure successful execution of marketing plans.
  • Monitor and analyze marketing performance metrics to optimize strategies and achieve business goals.
  • Manage and mentor a team of marketing professionals, providing guidance and support to achieve departmental and organizational objectives.

Qualifications

  • Education: Bachelor’s degree in sciences, business management, or a related field; MBA or relevant advanced degree preferred.
  • Experience: At least 8 years of successful product marketing/commercial experience in the in-vitro diagnostics industry, with extensive knowledge and proven experience in blood gas testing.
  • Industry Knowledge: Deep understanding of the POC testing market, including current trends, technologies, regulatory environment, and competitive landscape.
  • Skills: Exceptional strategic thinking, analytical, and problem-solving skills; strong leadership and team management abilities; excellent communication and relationship management skills.

Preferred Attributes

  • Proven track record of developing and executing successful marketing strategies in the healthcare or diagnostics industry.
  • Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Strong analytical skills with the ability to interpret complex data and make data-driven decisions.

This role is eligible for remote work anywhere in the United States.

Equal Employment Opportunity Statement

Siemens Healthineers is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

EEO is the Law

Applicants and employees are protected under Federal law from discrimination. To learn more, Click here.

Reasonable Accommodations

Siemens Healthineers is committed to equal employment opportunity. As part of this commitment, we will ensure that persons with disabilities are provided reasonable accommodations.

If you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form here. If you’re unable to complete the form, you can reach out to our HR People Connect People Contact Center for support at peopleconnectvendorsnam.func@siemens-healthineers.com. Please note HR People Connect People Contact Center will not have visibility of your application or interview status.

Pay Transparency Non-Discrimination Provision

Siemens Healthineers follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here

California Privacy Notice

California residents have the right to receive additional notices about their personal information. To learn more, click here.

A Successful candidate must be able to work with controlled technology in accordance with US export control law when required. It is Siemens Healthineers’ policy to comply fully and completely with all United States export control laws and regulations, including those implemented by the Department of Commerce through the Export Administration Regulations (EAR), by the Department of State through the International Traffic in Arms Regulations (ITAR), and by the Treasury Department through the Office of Foreign Assets Control (OFAC) sanctions regulations.”

We care about your data privacy and take compliance with GDPR as well as other data protection legislation seriously. For this reason, we ask you not to send us your CV or resume by email. We ask instead that you create a profile in our talent community where you can upload your CV. Setting up a profile lets us know you are interested in career opportunities with us and makes it easy for us to send you an alert when relevant positions become open. Register here to get started.

Equal Employment Opportunity Posters

At Siemens Healthineers, we value those who dedicate their energy and passion to a greater cause. Our people make us unique as an employer in the med-tech industry. What unites and motivates our global team is the inspiration of our common purpose: To innovate for healthcare, building on our remarkable legacy of pioneering ideas that translate into even better healthcare products and services. We recognize that taking ownership of our work allows both us and the company to grow. We offer you a flexible and dynamic environment and the space to move beyond your comfort zone to grow both personally and professionally.

The base pay range for this position is

Min $192,800 - Max $289,200

Base pay offered may vary depending on job-related knowledge, skills, and experience. Siemens Healthineers offers a variety of health and wellness benefits including paid time off and holiday pay.  

This information is provided per the required laws and regulations. Base pay information is based on market location. Applicants should apply via Siemens Healthineers external or internal careers site.

Beware Of Job Scams

Please beware of potentially fraudulent job postings or suspicious recruiting activity by persons that are currently posing as Siemens Healthineers recruiters/employees. These scammers may attempt to collect your confidential personal or financial information. If you are concerned that an offer of employment with Siemens Healthineers might be a scam or that the recruiter is not legitimate, please verify by searching for the posting on the Siemens Healthineers Career Site.

As an equal-opportunity employer we are happy to consider applications from individuals with disabilities.

Salary : $192,800 - $289,200

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