What are the responsibilities and job description for the Senior Marketing Manager position at Sight & Sound?
Sight & Sound is an organization comprised of people with diverse talents coming together as one in Christ to tell His story through who we are and what we do. We foster a culture of love for God and love for others, trust and teamwork, and a collaborative environment in which we get to do our best work every day.
The Senior Marketing Manager leads the marketing & communications efforts for all branches of Sight & Sound Ministries. They oversee the team in the planning, development and execution of all marketing campaigns, programs and processes.
Essential Duties and Responsibilities :
- Lead and mentor a team of marketing professionals. Motivate and inspire, fostering an environment of collaboration, creative thinking and excellence.
- Guide the development of programs, plans and campaigns that generate awareness and drive excitement for all Sight & Sound products and services in support the Brand Strategy.
- Oversee optimization and management of marketing channels including paid, earned and owned platforms. Provide leadership and guidance to the cross locational marketing team in the development of platform strategies including advertising, social media, websites, public relations, community engagement opportunities and event and tradeshow plans.
- Ensure the brand voice is upheld in all marketing messages and communications. Plan the cadence and placement of communications for the most effective impact.
- Maintain a clear understanding of our audience segments and partner on identifying target markets for paid advertising efforts.
- Prioritize marketing projects and campaigns and evaluate team capacity. Engage and support the management of agency relationships as needed.
- Evaluate market and campaign performance by regularly reviewing data, customer feedback and initiating research as needed. Provide insights that can inform strategy.
- Oversee the management of the marketing budget, pivot and reallocate resources as needed to maximize effectiveness and return on investment (ROI).
- All other duties as assigned.
Prerequisites :
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
