What are the responsibilities and job description for the VP Of Marketing position at SightCall?
Demanding global companies such as Whirlpool, Ford, GE Healthcare, Nespresso, Allianz, and Miele, build their vision-enhanced workflows for healthcare, field service, customer experience, insurance, and financial services use-cases on SightCalls Visual Engagement Platform. SightCall blends digital and physical worlds into real-time collaborative environment where representatives can see what their customers see and can help them remotely in real-time. SightCalls platform provides a complete set of out-of-the-box features, integrations, APIs, and SDKs. The company works closely with CX Vendors like Nice, Genesys, Five9 and SaaS vendors like Salesforce, ServiceNow and Corelogic.
SightCall is the leader in AR & AI powered self-guided & human-guided visual assistance for global enterprises. Created in 2008, we have 250 Enterprise Clients and deliver solutions across the globe ( 100 countries).
This is an hybrid position 3 days per week in the office (Redwood City), 2 days per week working remotely.
The VP of Marketing is responsible for overseeing all aspects of marketing, with a strong focus on demand generation and is responsible to lead a global team and build a pipeline that fuels the growth of SightCall. As VP of marketing, you are highly cross-functional, strategic, and both a creative and analytical thinker. Reporting to the CEO, youll manage the global marketing teams including digital marketing, product marketing, and demand generation.
This is a unique opportunity for you to experience a key role in a B2B cloud software company that is leading the visual assistance market. You will join at an exciting time of transformation, with a major expansion of the market and solution, driven by Multimodal AI.
What youll be doing:
Consider a new way of operating - visionary and futuristic.
Drive user and customer acquisition by developing, implementing, and managing the marketing plan. Own execution of its associated plan, including scope, target outcomes, key metrics and measures, and required inputs and resources to deliver.
Develop and execute new digital campaigns.Manage day-to-day operations across multiple digital channels.
Build processes that will track and report on key performance metrics and use data to optimize campaign strategies continually.
Identify and capitalize on opportunities for revenue growth.
Work closely with Sales to deploy campaigns and ensure alignment across teams.
Continuously evaluate the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly
Work closely with Product Marketing, Business Operations, and Sales to ensure message optimization and cross-functional alignment.
Diagnosing pipeline generation challenges and proactively solving them
Requirement Skills and Qualifications:
First and foremost, you are creative, inventive, and a visionary in your field, constantly trying new things!
10 years of demand generation and digital marketing for B2B Cloud Software companies.
Experience in driving end-to-digital journeys through digital marketing and programs for SaaS products.
Experience with ABM programs and platforms
Deep understanding of how enterprise organizations try, buy and use products.
Understands integrity and truth in marketing, putting the customer first on all marketing decisions.
Continuously evaluate the performance and ROI campaigns, adjusting demand tactics and strategy accordingly.
Work closely with Product Marketing, Business Operations, and Sales to ensure message optimization and cross-functional alignment.
An innate sense of urgency to drive programs forward.