Director Trade Marketing

Position Summary

Create and lead Trade Marketing initiatives for assigned area(s) which meet or exceed company objectives. Execute marketing strategies in collaboration with the sales teams; define and update Trade Marketing Plan; and provide customer insights. Serves as the liaison between Marketing, Innovation and assigned area(s).

Essential Job Functions

• Establish, execute and manage trade marketing strategies and plans for assigned area(s) including but not limited to product launch, POS communication and loyalty programs; campaign development and executions; collaborate with stakeholders including but not limited to marketing and sales; make recommendations to marketing and sales team procedures
• Administer trade promotional plans in designated channels; manage and monitor Trade Marketing Investments, including but not limited to, promotions expenses, and POS materials; initiate execution of marketing strategies to point of sale; follow up Business results and provide recommendations to ensure Company's goals; makes recommendations based on sales forecasts; manage sales campaigns; ensure profitability to the SKU level
• Serve as the liaison between logistics and sales leadership teams; ensure inventories meet sales needs on Promotion and New product launches
• Ensure customers' data and shopper's purchasing behavior is gathered and analyzed; recommends strategic planning and execution based on data
• Define and execute Business Strategy by Category (growth opportunities), product Split by Channel and monitor unoccupied market niches
• Provide leadership of team, talent attraction and retention, performance management; implement succession planning, development and promotion plans
• Oversees budget, logistics, distribution and assortment of point of sales materials
• Manage promotional activities including but not limited to tradeshows and events associated to organization; manages sales tools and product communications with stakeholders
• Manage sales modules in Enterprise system; develop new technology to track sales
• Other duties as assigned

Minimum Qualifications

Preferred Qualifications

KNOWLEDGE, SKILLS and ABILITIES (KSA's)

ENVIRONMENTAL / WORKING CONDITIONS

PHYSICAL REQUIREMENTS

Usual office environment with frequent sitting, walking, and standing, and occasional climbing, stooping, kneeling, crouching, crawling, and balancing. Frequent use of eye, hand, and finger coordination enabling the use of office machinery. Oral and auditory capacity enabling interpersonal communication as well as communication through automated devices such as the telephone.