What are the responsibilities and job description for the Content Specialist position at SILVER REEF CASINO?
Job Purpose:
The Creative Content Specialist develops messages and graphics to engage a wide range of stakeholders. The Creative Content Specialist utilizes design principles and tactics to develop creative assets that are clear, concise, and eye-catching to encourage action among audiences and drive brand awareness on all social and traditional platforms. This individual will design and develop digital and motion graphics for a variety of mediums. The Creative Content Specialist will also develop comprehensive communications campaigns to drive engagement and communicate critical information.
Qualifications:
- Bachelor’s Degree
- Minimum of 5 years of professional experience in developing video, audio, and motion graphic content.
- Proficiency in Adobe Creative Cloud including Illustrator, InDesign, Photoshop, Premiere Pro, After Effects, and Lightroom.
- Excellent knowledge of and capabilities in editing audio and video.
- Ability to develop and implement a comprehensive content strategy and calendar across assigned channels and mediums.
- Skills in creation of real-time and user-generated content and distribution.
- Knowledge of technology tools and systems including Website Content Management systems; Project Management systems; data analysis and visualization software.
- Proficiency with Facebook Business Suite, Sprout Social, and key social media platforms including but not limited to Facebook, Instagram, Snapchat, TikTok, Twitter, and LinkedIn.
- Knowledge and creation of 3D graphics.
- Experience with UI and UX design.
- Skills in copy writing for various content are essential.
- Must be professional, energetic, self-motivated, able to motivate others, and have a positive attitude.
Licensing Requirements:
- Class II Gaming License
Essential Job Functions:
- Create and edit engaging videos.
- Create and edit animations.
- Concept branded layouts for all media where videos and animations are viewed.
- Design and format content for social media, broadcast television, internal television, websites, run-of-network advertising, and all other media outlets.
- Support the multimedia producer, graphic artist, and photographer as needed.
- Develop and maintain SRCR’s brand and identity through design and messaging.
- Develop creative concepts for marketing and communications campaigns.
- Ensure the continuity of voice across all channels while tailoring messaging for specific audiences.
Physical/Mental Requirements:
While performing the duties of this position, the team member will regularly be required to:
- Work in a noisy, fast-paced environment with distracting conditions.
- Move about the facility and stand for long periods.
- Must have regular and predictable attendance.
- Frequently lifting, carrying, pushing. and pulling up to 50 lbs. unassisted.
Working conditions:
- Constantly indoors, exposure to smoke, noise, odors.
- Indoor and outdoor exposure.
- Constantly work with others and independently.
- Exposure to office and casino lights, including flashing.
- Weekends, evenings, and holidays as necessary.