Senior Manager, Onboard Revenue

Senior Manager, Onboard Revenue

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group . We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

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We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

Position Summary :

Working with shipboard Onboard Revenue Manager, as well as shore side Revenue Partners, optimize on board revenue by analyzing financial data and developing cross-marketing and sales strategies. The Sr Manager OBR will be responsible for developing the data-driven business strategy for optimizing revenue for internal revenue areas and helps set the business strategy for concession partners. This role requires experience with strategy, financial analysis, sales, marketing and operations and collaboration with Hotel Operations, Tour Operations, Marketing, Sales, Expedition, Marine, and Product teams to create products and programs that optimize revenue. Supports the Onboard Marketing Managers (DTPs) to optimize revenue and guest satisfaction. Ensure teams are developed with appropriate product knowledge and business skills. Designs or improves existing processes, tools, and incentive programs that drive net revenue.

Identifies new opportunities for revenue growth by watching market and consumer trends. Represents Onboard Revenue at internal and external gatherings, as needed. Understands strategic opportunities for personalization and adapts offers accordingly. Contributes ideas across the entire OBR and Hotel Ops team. Manages the successful implementation of strategic initiatives and new revenue programs, on-time and on-target. Responsible for all forecasting and budgeting for Onboard Revenue. Responsible for the strategy and execution of deliverable new build projects. Develops action plans to address the areas of opportunity, and measures results, assessing and adjusting sales and marketing strategies as needed. Coaches and supports the Onboard Revenue Manager, Media Manager, and Sr Analyst in the decision-making process and implementation of any revenue-related issues impacting on board operations.

This position will report onsite in Miami, FL

ESSENTIAL DUTIES AND RESPONSIBILITIES :

• Create and review revenue forecasts, actual performance and variance analysis and determine courses of action and marketing promotion plans for discussion, approval and implementation. Present and address revenue performance of the fleet at weekly and monthly financial reviews.
• Own end-to-end business results for concessionaires and onboard services to drive financial results and guest satisfaction.
• Support Silversea’s data and technology roadmap to develop understanding of OBR drivers, enhance data distribution and usage through all parts of the OBR business, and ensure understanding and usage of the most efficient technologies.
• Support all the Onboard Marketing Managers in order to meet and exceed onboard revenue goals.
• Liaise with all shore side revenue partners on issues regarding revenue standards, pricing, revenue performance and development of new products and services, as well as operational issues such as inventory, staffing and berthing. This also includes the discussion and agreement of annual revenue targets.
• Encourage synergies between revenue partners to develop better cross promotion of products and services.
• Develop or adjust strategies and tactics to increase guest participation and maximize profitability of the revenue areas. Analyze current marketing promotions and associated revenue throughout the fleet.
• Identify new revenue ideas and programs to be developed for shipboard implementation that support corporate and Hotel Operations' strategic and operational goals. Work with the Hotel Operations to identify optimal scheduling opportunities for revenue related activities.
• Maintain industry knowledge of relevant guest offerings, potential partnerships, and supporting technology and make recommendations to enhance the Silversea offering.
• In tandem with Onboard Marketing Manager, ensure consistent brand standard image for guest-contact promotional materials and events.
• Assist Butler team leads, HDs, Guest Relations, and Knowledge Desk teams with scripting, word of mouth, advertising and activity announcements and blurbs to promote revenue areas.
• Work with Excellence team to develop and maintain standardized and consistent Onboard Revenue policies and procedures, with documented SOPs.
• Identify and lead the development of reports and initiatives to better leverage existing information and systems (i.e. : demographic data and personalized offers).
• Interface with Silversea Marketing and Loyalty program for the development of new programs as well as maintaining brand standards across our operations.
• Responsible for the strategy and execution of deliverable new build projects.
• Perform other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their

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