CASINO MARKETING MANAGER

Description

General Summary of Job Duties: Responsible for all direct marketing campaign management (mail, email and text) with internal programs and externally with vendors. In addition, there is a strong emphasis on inter-departmental communication and external guest service. 

Principle Responsibilities and Duties

• Own end-to-end process for Direct Mail campaign execution.
• Email Campaign Development: Plan, create, and execute effective email marketing campaigns that align with company goals, including promotional emails, newsletters, and lifecycle campaigns.
• Management of the Text marketing program to ensure compliance within regulations.
• Advise on testing optimization including A/B and multivariate testing.
• QA all emails, ensuring content is accurate and links work.
• Monitor and manage email deliverability and ensure legal compliance (CAN-SPAM)
• Use data and campaign metrics to make recommendations for continuous improvement of ongoing email campaigns.
• Communicate with other departments such as Creative, Promotions, Hotel, and Finance where applicable.
• Guide the proofing and approval process both in-house and with vendors.
• Prepare and send Direct Marketing Notices to provide information on current direct mail pieces.
• Oversee departmental files, collateral sample books, and distribution of collateral.
• Run mailing lists when applicable and format for vendor use.
• Work in all applications (Super Playmate, Marketing Manager, Bonus Points, etc.) to ensure that offers and promotions are set up and implemented.
• Assist Player Development, Players Club, etc. with guest service issues. Answer guest emails and phone calls in a timely manner.
• Perform other duties as assigned by the management.

General Job Responsibilities and Duties

• Check for proper identification of a guest appearing to be under the age of 35 years old.
• Maintain a high quality of guest service according to Silverton Be Amazing Service Standards.
• Thorough knowledge of applicable Company and departmental policies and procedures as well as the willingness to learn and follow any policy or procedure that may be introduced in the future.
• Adhere to all appearance and uniform standards.
• Maintain an open line of communication with Managers.
• Maintain a positive and professional demeanor during all interactions with guests, fellow Team Members, and Vendors.
• Ability to accept performance feedback in a professional manner.
• Regular attendance on all scheduled shifts is considered an essential function of the job.
• Arriving on time for all scheduled shifts is considered an essential function of the job.
• Other duties as assigned.

To perform the job successfully, an individual should demonstrate the following Silverton Values:

• Character:         Always do the right thing and treat everyone with dignity and respect.
• Collaboration:    Celebrate Diverse ideas, thoughts and talents.   
• Care:                Be KIND to yourself and each other.
• Fun:                  Our guests are here to have FUN, so we should have FUN, too!
• Excellence:       Be Amazing!

Qualifications

Skills, Education & Other Requirements:

• Strong experience with SalesForce Marketing Cloud required.
• Experience creating, sending, and analyzing marketing emails within an email marketing CRM
• HTML proficiency as it relates to email
• Need to be able to multi-task and manage competing priorities and requests
• Strong organizational skills, attention to detail, accuracy and good follow-through skills required
• Ability to learn and work independently with minimal direction, while also functioning and contributing as part of a team

Required Work Cards:

• Identification that establishes identity
• Identification that establishes the right to work in the United States
• Gaming Registration
• Alcohol Awareness Card

Machinery, Work Equipment, Programs, Software, Hardware Used:

• Knowledge of computer software packages including Oasis Slot System applications, WordPerfect or Word for Windows, Lotus or Excel.
• Ability to operate a variety of office equipment to include copier, fax, telephone, computer, calculator.