Website Content Specialist

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

The Simmons Bank Website Content Specialist is responsible for assisting with planning, executing, maintaining and managing content on the company’s intranet and consumer-facing website, to effectively deliver consistent messaging, fresh multi­media content, search engine optimization and content marketing opportunities.

The Website Content Specialist reports to the VP, Digital Marketing.

Responsibilities

Planning

Work With Direction From The VP, Digital Marketing To

• Research and maintain website and content best practices.
• Perform competitive site analyses.
• Develop objectives and strategies, using site analytics, user/audience research and competitive site analyses.
• Utilize usability tools and qualitative research methods to provide actionable insights and drive strategic recommendations.
  
  

Production & Maintenance

Assist And Collaborate With VP, Digital Marketing To

• Audit web properties to identify opportunities for improvement across all content areas.
• Establish key word lists for use in content to maximize search engine optimization.
• Author and edit user­focused, search engine­optimized content.
• Publish content in content management system.
• Monitor and interpret metrics to assess and optimize the efficacy of content.
• Develop, execute and manage editorial calendar for ongoing maintenance and management.
  
  

Skills

• Comprehensive knowledge of content management systems; Episerver experience preferred.
• Strong verbal, written, proofreading and creative skills required.
• Experience and familiarity of public relations, marketing, sales, and understanding of SEO.
• Excellent time management skills.
• Ability to switch tasks quickly, often and in an organized manner.
• Comprehensive knowledge of Microsoft products such as Word, Excel and PowerPoint.
  
  

Equal Employment Opportunity Information: Simmons First National Corporation and its subsidiaries are committed to a policy of equal employment with respect to a person's race, color, religion, sex, ancestry, sexual orientation, gender identity, national origin, covered veterans, military status, physical or mental disability or any other legally protected classifications.