What are the responsibilities and job description for the Director of Marketing, Graduate Programs (Hybrid Eligible) position at Simmons University?
ABOUT SIMMONS
Located in Boston's historic Fenway area, Simmons University has a strong tradition of empowering women and challenging traditional gender roles. Simmons was founded for equality 125 years ago as one of the first higher education institutions dedicated to helping women become leaders. Today, our university continues to grow and evolve and now offers Boston's only women's undergraduate program and graduate programs open to all.
You're joining our community at an especially exciting time as we continue to innovate for the future. Simmons recently launched a six-school academic structure that leverages our expert faculty and longstanding expertise in professions that make our communities stronger. In addition, we continue to highlight our high-value education proposition that is delivering greater ROI to students and putting them on the fast track to career growth and success. You'll find that people who work here truly believe in our mission of preparing students to become social justice-oriented leaders who excel in their professions and their communities. This commitment and pride make for a dynamic workplace.
As a university that values diversity, equity, and inclusion, Simmons encourages applications from all under-represented groups. Simmons is committed to creating, developing, promoting, and enhancing inclusive hiring practices-at all levels, for all positions-ensuring diverse talent pools and the delivery of a consistent positive candidate experience. Simmons is an equal opportunity employer and is committed to continuing to develop a more diverse faculty, staff, student body, and curriculum.
JOB SUMMARY
Simmons University is seeking an experienced and dynamic Director of Graduate Program Marketing to create and execute a comprehensive marketing strategy to support enrollment growth across the university's six schools and over 25 graduate programs. The Director will work in close partnership with Graduate Program Directors, the Graduate Admission team and the University Marketing and Communications team to align efforts, maximize resources and meet ambitious enrollment goals.
The ideal candidate will have a strong foundation in traditional and digital marketing with knowledge of higher education enrollment trends, as well as experience working in Slate to segment audiences, build and execute communication plans and track and analyze campaign performance.
ESSENTIAL JOB FUNCTIONS
- Collaborate with graduate program and admission directors to assess program-specific marketing and communication needs.
- Design and implement multi-channel marketing plans aimed at achieving enrollment goals across graduate programs.
- Serve as the primary liaison between the Admission team and University Marketing and Communication team.
- Oversee the implementation of cross-channel marketing campaigns including the production of marketing collateral, print materials, web content and digital advertising campaigns.
- Implement data-drive marketing tactics to engage prospective students at all stages of the enrollment funnel including the development and management of email campaigns in Slate, social media initiatives, lead generation and lead nurture strategies.
- Analyze and report on marketing data and campaign performance metrics to refine strategies and ensure efforts are directly connected to enrollment goals.
- Conduct competitive and market research to inform marketing efforts for new and existing programs.
- Support new program launches from a marketing and communications perspective.
- Review and refine existing marketing communication plans for the portfolio of graduate programs, which include : program-specific email campaigns to various segments of the admission funnel, postcards, and text messages.
- Identify internal and external resources to support marketing and enrollment goals; manage marketing budgets in collaboration with admission and marketing team.
OTHER DUTIES AND RESPONSIBILITIES
REQUIRED QUALIFICATIONS
PREFERRED QUALIFICATIONS
COMPETENCIES
WORK ENVIRONMENT & CONDITIONS / PHYSICAL DEMANDS
Salary Grade
Instructions to Applicants : Please upload all applicable application materials (e.g. resume / cv, cover letter, writing sample, teaching philosophy, etc.) in the Application Materials box on page 2 ("My Experience") of this application. Documents can be uploaded individually or as a combined document (e.g. PDF).
Simmons University is committed to inclusive excellence in all aspects of an individual's community experience. As a university committed to diversity, equity, and inclusion, Simmons encourages applications from all under-represented groups. Simmons is committed to creating, developing, promoting, and enhancing inclusive hiring practices-at all levels, for all positions-ensuring diverse talent pools and the delivery of a consistent positive candidate experience. Simmons is an equal opportunity employer and is committed to continuing to develop a more diverse faculty, staff, student body, and curriculum.
