What are the responsibilities and job description for the Advertising Account Executive position at Simon Management Assoc, LLC?
Job Location:
South Shore PlazaPRIMARY PURPOSE:
This position will be responsible to sell Simon as a Marketing Medium to brands, advertising agencies, and local businesses. The person in this position will serve as the primary sales person for a group of properties in a specific market. The incumbent will target key companies and categories within his/her market to sell Simon media, sponsorships, events, and partnership marketing programs to achieve their individual and mall specific revenue goals.
PRINCIPAL RESPONSIBILITIES:
The successful candidate’s responsibilities will include, but not be limited to:
Identify, create and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property
Achieve or exceed personal sales goals and all property based monthly revenue budgets.
Responsible for developing and implementing retailer intensification strategies. Promote platform program opportunities to retailers securing retailer offers to enhance programming
Responsible for developing and implementing programs to establish and maintain favorable community and public relations to enhance the image and position of the center in the community. Maintain effective media relations by fielding media calls and preparing responses
Create compelling client solutions to advertising objectives, articulate the benefits of Simon Malls, and close large single or multi property advertising, sponsorship, or promotional programs on a regular basis
Target, pitch, and develop relationships with all companies within key categories (auto, health care, entertainment, retail, education, etc.) located within his/her market
Ensure flawless execution for all programs on mall including national, regional, and local.
Monthly forecasting for their properties
Execute leases and collect client receivables
Communicate daily with local property, corporate and regional leadership teams
MINIMUM QUALIFICATIONS:
At least 7 years’ experience selling media, advertising, sponsorships, promotions, and events
In depth knowledge and personal contacts in the advertising, agency, and marketing community
Superior computer skills combined with the ability to effectively communicate verbally, visually and in writing are essential to success
Extremely self-motivated, independent, energetic person who can handle multiple projects and deadlines simultaneously
Bachelor’s Degree required
OOH industry experience and contacts is a plus
Some overnight travel required