What are the responsibilities and job description for the Audience Insights Manager, Simon & Schuster Corporate Marketing Job at Simon & S position at Simon & Schuster, Inc?
Audience Insights Manager, Simon & Schuster Corporate Marketing
1230 Ave of the Americas, New York, NY 10036, USA Req #375
Monday, November 18, 2024
Simon & Schuster was named to Forbes magazine list of America's Best Mid-Size Employers 2022. Simon & Schuster is a global leader in general interest publishing, dedicated to providing the best in fiction and nonfiction for readers of all ages, and in all printed, digital and audio formats.
Position Overview :
The Audience Insights Manager will support the Director of Audience Insights in building a comprehensive understanding of consumer behavior and cultural trends. In this role, you will use a variety of data tools to gather insights on audiences, monitor social media, analyze search and sales data, and help drive actionable insights to support corporate marketing and the imprints.
Key Responsibilities :
- Perform cultural trend analysis and track consumer behavior to support content development and marketing strategies.
- Collaborate with imprints to provide author deep dives, category analysis, market and consumer trends, and audience insights to inform marketing, editorial, and publicity efforts.
- Monitor social media and perform sentiment analysis, providing insights to inform campaign decisions.
- Analyze engagement metrics for online platforms and blogs.
- Leverage sales and readership data to provide insights on market performance and consumer preferences.
- Support in the development of a reader segmentation program to help drive a consumer-led mindset at S&S and to give marketing teams a common language around audiences.
- Present audience insights and research findings to internal stakeholders, ensuring data-driven decision-making in both corporate marketing and the imprints.
- Collaborate with various teams to provide real-time insights that influence marketing strategies, content development, and author engagement.
Qualifications :
Simon & Schuster US is an equal opportunity employer (EOE) including disability / vet. We believe that opportunity, access, resources and rewards should be available to and for the benefit of all.
The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO.
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