Sales Operations Director

WHO WE ARE: Simpli.fi is the leading advertising success platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. Simpli.fi empowers advertisers to maximize relevance, in what they do, in the connections made, and in the results delivered across CTV, mobile, display, and other media types. Our platform delivers performance on budgets of all sizes, executing over 140,000 campaigns for 30,000 advertisers in a typical month. Simpli.fi’s investors include leading private equity firms Blackstone and GTC

WHAT WE’RE LOOKING FOR: With a rapidly growing sales team of nearly 200 professionals, we are seeking a Sales Operations Director to optimize our sales technology stack and Salesforce CRM, enforce process discipline, and ensure data accuracy for financial forecasting and performance tracking. This role will work closely with Finance (FP&A), Revenue Analytics, and Sales Leadership to maintain data integrity, improve visibility into pipeline performance, and enforce key sales processes.

This is a hybrid role with 3 days per week on-site at our Ft. Worth, Texas HQ office. All applicants will be expected to be hybrid.

WHAT YOU’LL BE DOING:

• Own and optimize Salesforce CRM usage, ensuring data accuracy and standardized workflows
• Ensure CRM data governance aligns with Revenue Analytics’ forecasting and financial reporting needs
• Identify trends and provide data-driven insights to sales leadership to improve forecasting accuracy
• Develop and document SOPs for CRM usage, forecasting methodology, and sales analytics
• Build and maintain dashboards to track sales performance, deal velocity, and quota attainment
• Integrate, consolidate, and manage best-in-class sales enablement tools (e.g., Outreach, Gong, LinkedIn Sales Navigator)
• Automate manual processes to improve efficiency and reduce administrative work for sales reps
• Work closely with sales leadership to identify process inefficiencies and recommend improvements
• Partner with IT to manage system updates, integrations, and data accessibility across sales and finance teams
• Work closely with IT and Finance to enforce consistent account naming conventions, hierarchy structures, and data accessibility
• Provide training and support to ensure strong adoption of sales tools and reporting standards
• Partner with sales leadership to monitor rep productivity and tool adoption

YOU’LL HAVE THE FOLLOWING TO SUCCEED IN THIS ROLE:

• 7-10 years in Sales Operations, Revenue Operations, or Business Operations, preferably in a B2B SaaS or digital advertising environment
• Deep Salesforce expertise, including reporting, automation, and process optimization
• Strong experience with sales enablement tools (e.g., Outreach, Gong, Clari, LinkedIn Sales Navigator)
• Highly analytical, with experience in forecasting, performance tracking, and pipeline management
• Proven ability to enforce policies and drive process adoption across a large sales team
• Excellent communication skills, with the ability to collaborate cross-functionally with Finance, FP&A, IT, and sales leaders
• Comfortable working in fast-paced, high-growth environments with evolving priorities

WORKING WITH US HAS ITS REWARDS: Awesome company environment and benefits with a great management team. Competitive pay based on experience, 17 PTO days, 401K match, long-term incentive plan and employer sponsored healthcare options. Hybrid work schedule. Company is focused on developing and mentoring employees!

Candidates must be authorized to work in the United States. We are unable to provide visa sponsorship at this time.