CRM Analytics Manager

About SimpliSafe

We’re a high-tech home security company that’s passionate about protecting the life you’ve built and our mission of keeping Every Home Secure. And we’ve created a culture here that cares just as deeply about the career you’re building. Ours is a no ego culture of collaboration and innovation where those seeking their next challenge can find big opportunities and make a huge impact on the lives of all those who we protect. We don’t just want you to work here. We want you to grow and thrive here.

We’re embracing a hybrid work model that enables our teams to split their time between office and home. Hybrid for us means we expect our teams to come together in our state-of-the-art office on two core days, typically Tuesday and Wednesday, to work together in person, and teams can choose where they work for the remainder of the week. We all benefit from flexibility and get to use the best of both worlds to get our work done.

Why are we hiring?

Well, we’re growing and thriving. So, we need smart, talented, and humble people who share our values to join us as we disrupt the home security space and relentlessly pursue our mission of keeping Every Home Secure.

About the Role

We're seeking a highly motivated and experienced CRM Analytics Manager to drive data-informed decisions across our ecommerce and marketing teams. This role is critical for optimizing lead engagement and business growth by leveraging Braze and in-house data. You will own and enhance existing reporting, ensuring data accuracy and consistency, while also playing a key role in developing and executing our experimentation strategy and personalization roadmap. This requires a blend of analytical expertise, strong communication skills, a deep understanding of marketing automation platforms, data warehousing, and best practices in experimentation and personalization.

Responsibilities

• Experimentation Strategy & Execution: Design and execute A/B tests; analyze results and provide actionable recommendations; contribute to the overall experimentation roadmap.
• Personalization Strategy: Develop and implement data-driven personalization strategies; identify opportunities to improve targeting and messaging; measure the effectiveness of personalization efforts.
• Reporting Ownership & Enhancement: Take ownership of existing Braze and site data reporting; enhance reports for actionable insights; automate reporting processes.
• Data Validation & Reconciliation: Ensure data accuracy and consistency between Braze and Athena; resolve discrepancies; implement data quality monitoring.
• Reporting & Dashboard Management: Develop and maintain dashboards tracking key Braze and site metrics (campaign performance, engagement, conversions, subscribers); build new reports as needed.
• General Analytics: Analyze Braze and in-house data; identify opportunities for improvement; collaborate with marketing and telesales team; conduct ad-hoc analyses; present findings.

Qualifications

• Bachelor's degree in a quantitative field or equivalent practical experience.
• 4 years in marketing analytics, ideally focused on customer engagement, CRM or personalization
• Strong SQL proficiency.
• Braze experience preferred.
• Experience with data warehousing solutions (e.g., Athena) required
• Proficiency in data visualization tools (e.g., Tableau).
• Experience with statistical modeling and data mining.
• Experience designing and analyzing marketing experiments (A/B testing, multivariate testing).
• Experience developing and implementing personalization strategies.
• Excellent analytical, communication, and problem-solving skills.

What Values You’ll Share

• Customer Obsessed - Building deep empathy for our customers, putting them at the core of our work, and developing strong, long-term relationships with them.
• Aim High - Always challenging ourselves and others to raise the bar.
• No Ego - Maintaining a “no job too small” attitude, and an open, inclusive and humble style.
• One Team - Taking a highly collaborative approach to achieving success.
• Lift As We Climb - Investing in developing others and helping others around us succeed.
• Lean & Nimble - Working with agility and efficiency to experiment in an often ambiguous environment.

We wholeheartedly embrace and actively seek applications from all individuals, no matter how they identify. We are committed to cultivating a diverse and inclusive workplace, and we believe our work is enriched when we incorporate a multitude of perspectives, backgrounds, and experiences. We want everyone who works here to thrive and contribute to not only our mission of keeping every home secure, but also to making our workplace safe and supportive for others. If a reasonable accommodation may be needed to fully participate in the job application or interview process, to perform the essential functions of a position, or to receive other benefits and privileges of employment, please contact careers@simplisafe.com.