What are the responsibilities and job description for the Marketing Technology Manager position at Simply Business?
Simply Business is a digital insurance brokerage that specializes in one thing : protecting the businesses our customers are working hard to build. We’re doing this by simplifying the insurance-buying process for all small businesses, blending together a combination of technology, data, and insurance knowledge. Our proprietary technology platform allows small business owners to easily search and compare quotes from over 20 top-rated insurance providers, customize their coverage, and purchase and access their policies - all online.
Founded in the UK in 2005, Simply Business is an insurtech pioneer with nearly 20 years of experience supporting small businesses. Simply Business is passionate about building an outstanding product for our customers - one that empowers their entrepreneurial spirits.
More importantly, we’re doing it all while taking care of our people. We’ve consistently been named a best place to work, including most recently ranking in Built In’s 2024 Best Midsized Companies to Work for in the US (Top 100), and Best Places to Work in Boston.
We want team members who have the drive to challenge boundaries. If you’re smart and passionate about delivering brilliant customer experiences, we’d love to hear from you.
The Marketing Technology Manager is a critical position that is responsible for the technologies, systems, and automations supporting marketing and growth initiatives that drive customer acquisition, engagement, and retention.
The person in this role will manage the US Marketing technology stack, ensure efficient and seamless campaign operations and manage projects that are essential to the business.
Increase your chances of an interview by reading the following overview of this role before making an application.
Responsibilities :
- Oversee the implementation, management, and optimization of SB’s marketing tech tools.
- Identify technology needs and develop ways to use our systems to their fullest potential as well as recommend new technologies to support growth initiatives and improve site visitor experiences.
- Be our SME on all related systems, including our customer data platform (CDP), content management system (CMS), Google Tag Manager, and our analytics, testing, and tracking tools.
- Write technical briefs for our development partners to close any gaps identified, working with other SMEs to describe and sign off the build of the required enhancements.
- Manage the day-to-day operations of marketing tech functions, including automations, data management, testing initiatives, and campaign tracking and reporting. Ensure the proper implementation of digital advertising pixels, as well as standardization and management of campaign taxonomies, helping define as well as QA tagging of all executions.
- Partner with marketing channel owners and appropriate stakeholders across the business to ensure our marketing systems meet current and future needs, as well as document new requirements.
- Develop new and improve existing processes and workflows to help the marketing team work more efficiently. Ensure that they are properly trained on systems and tools.
- Prioritize and manage the technical work backlog and help the marketing team navigate and resolve technical issues. Keep stakeholders informed on project status.
Requirements :
Simply Business is an equal opportunity employer. We’re committed to welcoming and helping employees grow within an inclusive & diverse culture. And that commitment starts with our interview process.
J-18808-Ljbffr
