Website Marketing Specialist (contract)

Simply Business is a digital insurance brokerage that specializes in one thing : protecting the businesses our customers are working hard to build. We're doing this by simplifying the insurance-buying process for all small businesses, blending together a combination of technology, data, and insurance knowledge. Our proprietary technology platform allows small business owners to easily search and compare quotes from over 20 top-rated insurance providers, customize their coverage, and purchase and access their policies - all online. Founded in the UK in 2005, Simply Business is an insurtech pioneer with nearly 20 years of experience supporting small businesses. Simply Business is passionate about building an outstanding product for our customers - one that empowers their entrepreneurial spirits.More importantly, we're doing it all while taking care of our people. We've consistently been named a best place to work, including most recently ranking in Built In's 2024 Best Midsized Companies to Work for in the US (Top 100), and Best Places to Work in Boston. We want team members who have the drive to challenge boundaries. If you're smart and passionate about delivering brilliant customer experiences, we'd love to hear from you.Overview - Website Marketing Specialist (contract)Our website is the face of our company and a critical component of our customers' journey designed to help small business owners easily and quickly find the insurance coverage that they need to protect their livelihood. We are looking for a Website Marketing Specialist who will be responsible for the ongoing optimization, operation, and maintenance of the site.This is a cross-functional position that will be working in close partnership with marketing, creative, UX, digital product, analytics, technology, and outside agencies.Core Responsibilities - Operations-Manage the operations of critical areas of our website, such as landing pages, homepage updates, blog, in partnership with Brand, -Content and Go-to-Market teams. -Build new site pages and ensure that site pages are updated as needed.-Working closely with the martech team, ensure that the website is properly coded for digital campaign attribution and tag management.-Effectively launch A / B tests as needed and work with the analytics team to report results. Core Responsibilities - Optimization-Define, monitor, and optimize our website efficiency KPIs, with focus on engagement, sales and lifetime value. -Own the end-to-end website optimization roadmap, including prioritization, requirements gathering, and implementationQualifications-4 years in Site Management / Development / Optimization -Extensive knowledge of website management and optimization tools : WordPress (required), AB testing, Google Analytics, etc-Demonstrated experience with website design and UX.-A passion for improving customer experience and happiness-A track record of successfully drafting and executing plans and programs-Ability to handle ambiguity, adapt to change, and solve problems-Strong analytic, strategic, and innovative thinking as well as customer empathy-Effective project management skills-BA or comparable work experience-Experience in HTML, CSS, JavaScript, requiredHere are some of the great benefits and perks that come from being a Simply Business employee : -Group plan for medical, dental, vision, and prescription drug coverage-Short term disability, long term disability, and life insurance coverage-Participation in the Company's bonus program-Participation in 401(k) plan with a 5% employer match-Commuter benefits to help cut down on parking and public transit costs-25 days of vacation time plus 10 sick days and 10 company holidays-A genuine investment in your learning and development-Regular team outings and volunteer opportunities -An awesome office space-A hybrid working model, giving our employees great choice and flexibility to work in a way that's best for their particular job, their teams, and their lives.Simply Business is an equal opportunity employer. We're committed to welcoming and helping employees grow within an inclusive & diverse culture. And that commitment starts with our interview process. Once you apply, your info will be reviewed by a team with a mix of levels and experiences. We pride ourselves on fostering a sense of community, which is only made stronger by each individual at SB, so you'll have the opportunity to meet a variety of people throughout the process. Get excited! Most of our first round interviews will take place over Zoom. In subsequent interviews, there may be an opportunity / expectation to meet team members in person. If it looks like you could be a good fit for the role, we'll ask you to interview on Zoom first regardless - you'll need WiFi and a laptop, or a 4G-enabled smartphone. If you don't have access to either of these, or you need support with your application, get in touch with us at uscareers@simplybusiness.com.Please email us with any questions or if you want to pause your application for a bit - we'll be happy to keep you updated on future opportunities like the one above. Want more info on working at Simply Business? Check out our careers page : simplybusiness.com / careers /