What are the responsibilities and job description for the Marketing Performance & Insights Manager position at Simpro Software?
First Things First - What We Can Offer You
We’re looking for a highly analytical and proactive Marketing Performance & Insights Manager to partner closely with Marketing, Revenue Operations, and Finance to drive visibility, rigor, and strategy around our entire marketing funnel. You’ll be the single source of truth for marketing performance—from top-of-funnel health to ROI tracking and long-term pipeline performance trends.
This role is ideal for someone who thrives in ambiguity, loves finding clarity in the data, and has a passion for building scalable reporting and performance management infrastructure. You’ll play a key role in ensuring Marketing is aligned with board-level revenue goals and will support critical reporting and forecasting work across multiple business units.
What You’ll Do
Pipeline Health & Opportunity Management
We Are One Team
We Are Customer Centric
We Are Growth Minded
We Are Accountable
We Celebrate Success
Simpro, AroFlo, BigChange & ClockShark are equal opportunity employers with a best-of-class onboarding program and supportive team environments. This means that we want everyone to feel welcome with us and to provide equal opportunities for everyone, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation, or any other non-performance factor.
So, if you'd like to join a fun and progressive organization where there are opportunities to develop your career, please apply now with your CV/resume.
- Responsible Time Off
- Comprehensive medical, dental, vision package with 100% employer paid options
- 401k/Retirement Plan with 6% employer match
- Generous Parental Leave Program
- Home Office Allowance
- Paid Volunteer Leave Days
- Public Holiday Exchange Scheme
- Enjoy up to 4 weeks a year of flexible 'Work from Anywhere' time!
- Talent Referral Program – get rewarded for referring a friend to join our team!
- Flexible work environment
- Diverse training & internal networking opportunities across all of our product lines
- Opportunities for career progression and development
- For in-office roles in Broomfield, CO we offer a dog friendly environment, happy hours and office games, and free parking
- Check out our website for more about working at Simpro Group https://www.simprogroup.com/company/careers
We’re looking for a highly analytical and proactive Marketing Performance & Insights Manager to partner closely with Marketing, Revenue Operations, and Finance to drive visibility, rigor, and strategy around our entire marketing funnel. You’ll be the single source of truth for marketing performance—from top-of-funnel health to ROI tracking and long-term pipeline performance trends.
This role is ideal for someone who thrives in ambiguity, loves finding clarity in the data, and has a passion for building scalable reporting and performance management infrastructure. You’ll play a key role in ensuring Marketing is aligned with board-level revenue goals and will support critical reporting and forecasting work across multiple business units.
What You’ll Do
Pipeline Health & Opportunity Management
- Monitor and report on opportunity trends weekly and monthly
- Analyze and provide insights into current-quarter pipeline targets and gaps
- Drive data hygiene rigor and enforce pipeline accuracy in partnership with Sales and RevOps
- Validate and refine YoY pipeline performance trends, with reference to J-curve investment assumptions
- Conduct deep-dive analysis across marketing channels and segments
- Partner with Product Marketing to assess ICP fit, vertical traction, and win/loss patterns
- Analyze deal size fluctuations, MQL volume, and lead quality by company size and region
- Track progression of MQLs through each funnel stage, highlighting drop-off points and conversion issues
- Forecast funnel performance based on upcoming campaigns, spend plans, and marketing activities
- Reconcile marketing-reported spend against Finance actuals to identify and explain variances
- Build a clear POV on marketing budget allocation, investment pacing, and ROI
- Support monthly FP&A and Marketing performance check-ins with actionable insights
- Maintain and communicate key marketing KPIs on a weekly basis
- Manage and validate single-source-of-truth funnel reporting across all business units (Simpro, ClockShark, AroFlo, BigChange)
- Lead preparation of Monthly Business Reviews (MBRs) and Quarterly Business Reviews (QBRs), including commentary collection from the Marketing Leadership Team
- Provide TOFU forecasting and insight rollups for board and executive-level presentations
- Rational, balanced insights that are actionable and provided on a regular cadence
- Marketing forecasts tightly aligned to Finance models and revenue targets
- Leadership has a clear view of what's working, what's not, and where to invest
- Ownership to ensure we are not reacting to trends —we’re anticipating them
- 3–5 years in Marketing Ops, RevOps, FP&A, or Strategy roles supporting a B2B marketing team
- Strong proficiency in data analytics, dashboarding (e.g. Looker, PowerBI, Salesforce, Hubspot, Excel/Google Sheets)
- Experience working across cross-functional teams including Marketing, Sales, Finance, and Product Marketing
- Excellent communicator with an ability to distill complex data into clear, actionable insights
- Comfortable managing competing priorities and shifting deadlines in a fast-paced environment
- Bonus: Experience with 6Sense, B2B SaaS sales cycles, and global go-to-market teams
We Are One Team
We Are Customer Centric
We Are Growth Minded
We Are Accountable
We Celebrate Success
Simpro, AroFlo, BigChange & ClockShark are equal opportunity employers with a best-of-class onboarding program and supportive team environments. This means that we want everyone to feel welcome with us and to provide equal opportunities for everyone, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation, or any other non-performance factor.
So, if you'd like to join a fun and progressive organization where there are opportunities to develop your career, please apply now with your CV/resume.
- Please note, no agencies will be accepted in the recruitment of this role. Remote positions are only open to candidates residing in AL, AZ, CA, CO, FL, GA, HI, IL, IN, KY, MA, MN, MO, NJ, NM, NY, OH, OR, PA, RI, SC, TX, WA. Due to legal, tax, and business considerations, we are unable to hire outside these locations at this time. We would like to take this opportunity to thank all candidates for their application. Only candidates who meet the criteria above will be contacted for an interview.
