What are the responsibilities and job description for the Brand Marketing Manager position at Sincere Corporation?
Sincere is looking for an innovative and strategic Brand Marketing Manager to join our growing team. In this role, you will report to the CMO and will have a hands-on opportunity to materially impact the business and shape the marketing strategy for our family of brands. You will be responsible for the development and execution of marketing initiatives that increase brand awareness, drive conversion and engagement metrics, and build deep connections with our target audience.
We are looking for a smart, passionate individual with exceptional written and verbal communication skills. The ideal candidate comes from a digital marketing background, loves everything about celebrations, life milestones & memories, and is equally comfortable analyzing performance metrics as they are writing editorial and leading partnership activations.
In this role, you will:
Do you want to work at a growing company that invests in its team more than the average employer? Sincere is a family of brands with heart. The Company is home to Punchbowl®, Lovebird®, Timehop®, and Memento®, and builds technology that brings you closer and helps show you care to the people who matter the most. With Sincere Foundation, we support organizations that address basic needs, and envision a future where everyone has the opportunity to celebrate, recognize milestones, and honor memories. We provide a fun, casual, and innovative environment where hard work is recognized and rewarded.
What We Offer:
We are looking for a smart, passionate individual with exceptional written and verbal communication skills. The ideal candidate comes from a digital marketing background, loves everything about celebrations, life milestones & memories, and is equally comfortable analyzing performance metrics as they are writing editorial and leading partnership activations.
In this role, you will:
- Develop a strategy and manage execution across multiple consumer marketing channels
- Optimize on-site content for conversion and the best possible customer experience
- Plan & execute email marketing campaigns
- Coordinate brand partnerships & manage all deliverables
- Write editorial and keyword-rich SEO copy
- Optimize triggered/automated emails to mid-funnel and existing customers
- Establish and analyze rigorous marketing reports; make actionable recommendations
- Conceive and implement compelling seasonal marketing campaigns
- Champion a consistent brand voice across all channels
- 5-7 years digital marketing & project management experience
- Data-driven opinions about creative and copy
- A critical eye for design
- A passion for celebrations & weddings - you have a finger on the pulse of the latest trends
- A strategic and decisive brain - you can create structure out of ambiguity and define clear priorities to maximize the available resources
- Conviction about what metrics matter - you easily distinguish between needle-moving opportunities and nice-to-haves
- Impeccable writing skills - you can distill complex concepts into clear messages
- A scrappy attitude - you're not afraid to roll up your sleeves and get into the weeds
- Extreme attention to detail, and an unflappable standard of excellence
- Curiosity and passion, with readiness to join a growing, fast-paced company
Do you want to work at a growing company that invests in its team more than the average employer? Sincere is a family of brands with heart. The Company is home to Punchbowl®, Lovebird®, Timehop®, and Memento®, and builds technology that brings you closer and helps show you care to the people who matter the most. With Sincere Foundation, we support organizations that address basic needs, and envision a future where everyone has the opportunity to celebrate, recognize milestones, and honor memories. We provide a fun, casual, and innovative environment where hard work is recognized and rewarded.
What We Offer:
- 100% Health, Dental & Vision coverage
- 401K Plan with Profit Share
- Annual bonus potential
- Health & Wellness stipends
- Paid time off plus 12 paid holidays & Summer Fridays
- Paid parental leave
- Childcare benefits (dependent care FSA)
- Flexible, hybrid work environment
- In-person, all-expenses-paid Team Summits (2X a year)
