What are the responsibilities and job description for the Director, PR position at Sincere Corporation?
As the Director of Public Relations at Sincere, you will report directly to the CMO and will be the sole leader responsible for all PR strategy and execution. You will set the vision, drive high-level media strategy, and elevate the reputation and visibility of our entire family of brands – Punchbowl, Lovebird, Timehop, and Memento – as well as Sincere and Sincere Foundation. This is a hands-on, solo position where you will independently manage the entire PR function for the Company. You will craft our brand narrative, shape our messaging across various channels, and execute day-to-day media relations.
The ideal candidate is a seasoned PR professional with a proven track record on a national scale in both agency and in-house roles, particularly within the tech and lifestyle sectors. You should be an innovative, strategic thinker who thrives in a self-starter environment and has a passion for driving measurable results that elevate a brand’s profile.
In this role, you will:
- Develop, lead & execute a forward-thinking public relations strategy for our family of brands
- Secure earned media, increase our share of voice, and drive market awareness
- Cultivate strong relationships with top-tier journalists, editors, and industry influencers
- Craft compelling narratives, messaging frameworks, press releases, and other communication materials
- Spearhead PR initiatives for product launches, company events, and milestones
- Partner with key executives to identify thought leadership opportunities, secure speaking engagements, and interviews
- Measure campaign effectiveness & impact; provide updates and strategic recommendations to senior leadership
- Work closely with brand marketing, social, and content teams to amplify messaging and ensure consistency
You have:
- 8 years experience in public/media relations with 3 years in a leadership or solo role
- A proven track record of securing top-tier national press coverage
- Ability to operate independently and execute strategic initiatives in a solo environment
- A big-picture vision paired with outstanding day-to-day tactical execution
- Exceptional writing skills with a talent for crafting clear, persuasive, and compelling narratives
- Extreme attention to detail
- Impeccable communication and organizational skills
- Enthusiasm and passion, with readiness to join a small, fast-paced company
- Expertise in tech and lifestyle media highly preferred
- Less than a 45 minute commute to Framingham, MA and are excited to join us in the office 1 day per week
Do you want to work at a growing company that invests in its team more than the average employer? Sincere is a family of brands with heart. The Company is home to Punchbowl®, Lovebird®, Timehop®, and Memento®, and builds technology that brings you closer and helps show you care to the people who matter the most. With Sincere Foundation, we support organizations that address basic needs, and envision a future where everyone has the opportunity to celebrate, recognize milestones, and honor memories. We provide a fun, casual, and innovative environment where hard work is recognized and rewarded.
What We Offer:
- 100% Health, Dental & Vision coverage
- 401K Plan with Profit Share
- Annual bonus potential
- Health & Wellness stipends
- Paid time off plus 12 paid holidays & Summer Fridays
- Paid parental leave
- Childcare benefits (dependent care FSA)
- Flexible, hybrid work environment
- In-person, all-expenses-paid Team Summits (2X a year)
