What are the responsibilities and job description for the Marketing Consultant position at Sinclair Broadcast Group?
WACH has an amazing opportunity for a motivated Marketing/Sales Consultant who will meet or exceed revenue goals by designing creative client campaigns that drive desired business results. We are looking for someone who can connect with clients and help them achieve their business objectives through effective TV and digital advertising.
The successful candidate will be responsible for (but not limited to) the following:
In this position, you will:
- Generate revenue for the station and meet monthly goals through effective outside sales
- Develop new business and create results for clients through creative and effective targeted campaigns
- Research and build campaign solutions, including overall branding and creative and ensure campaign execution meets client expectations
- Establish Trusting relationships with clients, community and Sinclair and meet all commitments with adequate preparation, delivery and follow-through
- Grow your book of business in alignment with goals while identifying companies that are expanding, relocating, hiring
- Meet or exceed revenue targets for existing, new, and digital business, as well as corporate initiatives and develop a strategy to support achievement of goals
- Grow share of clients' advertising spend while increasing their overall spend
- Support quality deliverables to drive client results
- Support collection of receivables
- Build and enhance sales skills, to include effective storytelling, prospecting and relationship-building, negotiation, closing
- Develop capabilities to produce creative and effective campaigns
The ideal candidate will have the following skills:
- Passion for contributing to sales team with a positive mindset
- Driven practical results, opportunities to learn, and opportunities to assist others with intention
- Effective relationship building, customer service, communication, presentation, and negotiation skills
- Superior business acumen related to new media, digital interactive initiatives and social media required
- Media sales experience preferred and an excellent understanding of tv and media plans, advertising marketplace, and key competition
- Ability to quickly recover from adversity
- Ability to effectively communicate, build rapport and relate well to all kinds of people
- Professional appearance a must
- Experience selling digital products/strategies including audience targeting, social media etc.
- Reliable transportation, valid driver's license, and a satisfactory driving record
Our Marketing Consultants are some of the highest commissioned sales people in the industry. If you are interested in selling some of the best media in the industry, we want to hear from you!
Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!
