What are the responsibilities and job description for the Paid Search Strategist position at Sinclair Broadcast Group?
Compulse is looking for a Paid Search Strategist to drive performance and growth for our clients. This includes search campaigns on both Google and Bing Ads, as well as YouTube campaigns. The ideal candidate should be proactive in communication, solutions-oriented, and an expert in paid search marketing. They should enjoy a fast paced, team environment and staying up to date on the latest trends in the search space.
This is a hybrid position and reports to the Paid Media Manager.
Responsibilities Include:
- Ability to optimize towards account-specific KPIs and goals, including conversions, CPCs, CTR, Conv Rate, etc.) to increase ROI for clients and partners
- Continually update and align paid search strategies with new and emerging best practices to improve quality and efficiency
- Providing paid search campaign builds to clients, inclusive of campaign structure, ad copy, keyword selection, and additional inputs to drive success
- Communicating and recommending strategic plans to client teams to improve performance
- Communicating and collaborating with paid search, account management, and other internal agency teams to drive innovation
- Pulling reports and providing campaign recommendations for internal managers
- Assisting the Sr. Director of Paid Media with process updates and developing new SOPs
- Work directly and foster relationships and opportunities with vendor partners including Google
Qualifications:
- 4 years experience with Google Ads, Bing Ads
- 4 years experience at a digital marketing agency or publisher
- Google Certifications – Ads & YouTube/Video
- Strong expertise in conversion tracking setup (Google Ads, Google Tag Manager, Bing Ads
- Subject matter expert in best practices, market trends, pulling competitive insights, cross-channel digital marketing touchpoints, and reacting to changes in the industry
- Strong ad copy writing skills for clients across multiple industries
- Ability to analyze and interpret data to optimize marketing ROI and performance
- Highly skilled in Microsoft (Excel, Word, Powerpoint), ability to create pivot tables, create daily spend trackers, and analyze large sets of data
- Excellent communication and presentation skills to audiences and clients of varying levels
- Strong organizational and project management skills
- Ability to work independently and as part of a team A proactive, solutions-orientated professional
Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
About Us
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.
The base salary compensation range for this role is $57,973.76 to $72,467.20. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.
Salary : $57,974 - $72,467
