What are the responsibilities and job description for the Community Manager, Food and Travel position at Sinclair Inc.?
The fabric of our nation is made both beautiful and unique by the people and the places found between our shores. Every community in this great nation has a treasure trove of stories waiting to be told, and we are here to do just that. Whether we’re sampling the local food, exploring must stop spots, or highlighting local heroes that make a smalltown special, our team is dedicated to producing compelling multi-platform content that connects our audiences through humor and heart.
In this role you will be responsible for developing and executing the social strategy and publishing plans that brings our brand to life through our videos, social media content and streaming content, and you will act as the megaphone to amplify awareness and grow excitement for our content across all platforms. To succeed in this role, you must be well-versed in the language of the internet, hyper-aware of social trends, and possess the ability to bring a creative vision to life.
RESPONSIBLITIES:
About Us
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
About The Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.
In this role you will be responsible for developing and executing the social strategy and publishing plans that brings our brand to life through our videos, social media content and streaming content, and you will act as the megaphone to amplify awareness and grow excitement for our content across all platforms. To succeed in this role, you must be well-versed in the language of the internet, hyper-aware of social trends, and possess the ability to bring a creative vision to life.
RESPONSIBLITIES:
- Create and implement strategic, multi-platform content plans tailored to the unique audience and subject matter and put us at the center online conversations.
- Schedule and publish content across all branded social media handles and adjacent talent accounts, ensuring that posts are timely, relevant, and on-brand and copy is written in a voice familiar to our followers, and collaborate with Sinclair’s vast network of local stations for additional support.
- Serve as the primary voice online that reflects the personality of handle while staying consistent with brand messaging.
- Drive core community management initiatives to foster meaningful audience engagement. Respond to comments, moderate discussions, and encourage conversations among listeners to deepen their connection with content.
- Build and implement innovative engagement strategies to grow our follower base, increase engagement rates, and handles’ reach through partnerships, collaborations, and viral moments.
- Prepare and distribute regular reports on social media performance metrics, providing insights into reach, engagement, growth, and audience behavior, and consistently monitor competitor accounts for inspiration.
- Analyze performance data to identify trends and opportunities for improvement. Use insights to evolve and optimize future promotional campaigns, ensuring our content remains fresh and effective.
- Minimum 4-6 years of experience in social media management, preferably in the lifestyle or entertainment verticals.
- Deep understanding of social media platforms, their algorithms, and audience-building strategies.
- Experience shooting and editing original social content, with examples to share.
- Strong analytical skills with the ability to turn data into actionable steps.
- A passion for lifestyle/travel/food content and an understanding of the lifestyle/local media landscape.
- Ability to manage multiple projects simultaneously and work in a fast-paced environment.
- Proficiency with social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms.
About Us
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
About The Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.
