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Director, OEM Partnerships

Sirius XM
Farmington, MI Full Time
POSTED ON 4/14/2025
AVAILABLE BEFORE 6/11/2025

Who We Are:

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day.

SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company’s advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.

How you’ll make an impact:

Automotive partnership lead that will drive the SiriusXM product and service offering and customer adoption for assigned OEM (automotive) partners. Assist in the design, implementation, and maintenance the business support necessary to achieve continued success of SiriusXM as an automotive feature.

What you’ll do:

  • Lead activities to ensure execution of contractual obligations by Sirius XM and the OEM partners
  • Drive the overall growth of the Sirius XM / OEM Partnerships
  • Assist in development of vehicle install plans and subscriber forecasts
  • Identify, cultivate, and maintain relationships with key decision makers at the OEM partners.
  • Identify and coordinate the development of key processes and systems required to support daily business activities with the OEM partners.
  • Ensure inclusion of Sirius XM services at vehicle sales and delivery
  • In conjunction with OEM Marketing:
    • Coordinate OEM training support at all levels, corporate and dealer
    • Develop and coordinate marketing campaigns
    • Coordinate the development and implementation of POS material
    • Coordinate efforts for auto shows, dealer events and other related OEM marketing efforts
  • Support Customer Relationship Management (CRM) programs and efforts to drive stronger conversion and retention.
  • Work in conjunction with SXM engineering team to promote and encourage adoption of latest Sirius XM features, services and hardware
  • Provide regular feedback on OEM status to appropriate management at Sirius XM
  • Program development
  • Budget tracking
  • Perform other duties as assigned

What you’ll need:

  • Bachelors of Art/Science or equivalent experience
  • 10 years of demonstrated achievement in either an automotive OEM, tier one auto supplier or automotive OEM agency
  • 5 years of supervisory experience and leading members of other internal groups to achieve stated objectives.
  • Experience with project management, business planning and accounting
  • Good public speaking and presentation skills.
  • Interpersonal skills and ability to interact and work with staff at all levels.
  • Strong negotiation skills.
  • Excellent written and verbal communication skills.
  • Ability to work independently and in a team environment.
  • Ability to pay attention to details and be organized.
  • Ability to project professionalism over the phone and in person.
  • Ability to handle multiple tasks in a fast-paced environment.
  • Commitment to “internal client” and customer service principles.
  • Willingness to take initiative and to follow through on projects.
  • Spelling, grammar, proofreading and editing skills.
  • Creative writing ability.
  • Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment.
  • Travel is required (domestic and international), and weekly travel by car to the OEM partners.
  • Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access).
  • Must have legal right to work in the U.S.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

R-2024-06-17

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