What are the responsibilities and job description for the Manager, Creative Strategy position at Sirius XM?
Who We Are:
SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners - in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.
This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day.
SiriusXM Media
SiriusXM Media is the gateway for marketers to the largest digital audio advertising ecosystem in North America. As the combined advertising revenue organization of Sirius XM Holdings Inc., SiriusXM Media spans across leading owned and operated audio platforms Pandora and SiriusXM; innovative ad tech solutions powered by AdsWizz; sonic creative consultancy Studio Resonate; and an extended content network featuring exclusive monetization agreements with Audiochuck, NBCUniversal, SoundCloud, and many more. Reaching more than 150 million listeners each month, SiriusXM Media delivers audiences the tailored brand experiences they crave while putting creators first, making it easy for every marketer to produce, plan, buy and measure across its entire audio universe.
How you’ll make an impact:
As a Manager of Creative Strategy, you will play a critical role in our Studio Resonate advertising creative team by leading the present and driving the future of the Strategy function. You will identify opportunities through research, trends, and ideation that help our SiriusXM Media Sales and Agency Partnerships team drive revenue and creative opportunities. You must be a swift creative thinker and conceptor who will champion the science, storytelling, technology, and innovation of audio advertising. You will work closely with a team of Creative Directors, Copywriters, Audio Producers, and Designers to create engaging work in a high-growth, demanding, fast-paced environment. This role reports into the Director of Creative Strategy.
- Oversee Creative Strategy for select accounts & verticals
- Partner with our Sales and Sales Development teams to develop strategic responses and ideas for RFPs
- Proactively drive revenue by identifying premium opportunities that come in from Agency Partnerships and Sales Vertical Leaders
- Pitch and present unique and compelling audio advertising ideas and opportunities to a variety of clients and agencies
- Write and review campaign creative briefs; lead internal kickoff meetings, lead brainstorms
- Lead client kickoff meetings to review briefs and align on creative strategy
- Collaborate with Creative Directors, Copywriters, Audio Producers, and Designers to develop audio campaigns from concept to completion
- Collaborate with Ad Effectiveness team on campaign measurement, creative testing, and best practices
- Multicultural strategy experience encouraged but not required.
- Bachelor’s Degree or equivalent experience
- 5 years minimum experience in digital advertising creative, audio, brand strategy, and/or copywriting; advertising agency experience preferred
- Excellent presentation and public speaking skills
- Highly attuned to industry trends and audience insights using resources such as WARC
- Familiarity with creative measurement vendors and methodology (such as KMB, Veritonic, Placed, and ArtsAI)
- Proficiency in Microsoft Office (Excel, Word, Power Point) and Outlook
- Ability to remain calm and focused under pressure and when handling multiple projects; meets
- Highly responsive and service-oriented attitude
- Outstanding collaboration skills with a proven ability to work cross-functionally in order to establish and meet shared organizational goals
- Fun, humble, and innovative!
- Must have legal right to work in the U.S.
At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $95,000 to $124,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.
Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.
The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.
Salary : $95,000 - $124,000
