What are the responsibilities and job description for the Paid Social Media Manager position at Site Impact?
About the Role:
We are looking for a creative and data-driven Paid Social Media Manager to lead our paid advertising efforts across social platforms. This role is pivotal in driving customer acquisition, brand awareness, and engagement through innovative and high-performing paid social campaigns. The ideal candidate has a passion for social media, a strong analytical mindset, and the ability to deliver measurable results.
Key Responsibilities:
1. Campaign Strategy & Execution:
Develop and execute paid social media campaigns across platforms like Facebook, Instagram, LinkedIn, TikTok, Pinterest, and others.
Align campaigns with business objectives, target audience insights, and brand messaging.
Manage and optimize campaign budgets to achieve performance goals, such as ROI, CPA, and engagement metrics.
2. Audience Targeting & Segmentation:
Create and manage audience segments based on demographics, interests, behaviors, and lookalike modeling.
Use data-driven strategies to refine audience targeting and improve campaign performance.
3. Ad Creative Development:
Collaborate with the creative team to produce compelling visuals, videos, and ad copy that resonates with target audiences.
Implement A/B testing for creatives to identify top-performing content.
4. Performance Monitoring & Optimization:
Continuously monitor campaign performance metrics using platform analytics and third-party tools.
Optimize campaigns through bid adjustments, audience refinement, and creative updates to improve KPIs.
5. Reporting & Insights:
Prepare detailed reports on campaign performance, highlighting successes, challenges, and actionable insights.
Present findings and recommendations to stakeholders in a clear and concise manner.
6. Trend Analysis & Innovation:
Stay up-to-date with the latest trends, tools, and best practices in paid social advertising.
Experiment with emerging social media platforms and ad formats to maintain a competitive edge.
Bachelors degree in Marketing, Communications, or a related field.
3-5 years of experience managing paid social campaigns with measurable success.
Proficiency in social ad platforms such as Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, and others.
Strong understanding of social media trends, audience targeting, and campaign optimization.
Data-driven mindset with experience in analytics tools like Google Analytics, Meta Insights, or other reporting tools.
Excellent communication skills and ability to collaborate with cross-functional teams.
Creative mindset with an eye for compelling visuals and engaging content.
Preferred Skills:
Experience with eCommerce or lead generation campaigns.
Certification in Meta Blueprint or other social ad platforms.
Knowledge of tracking and attribution models, including UTM tagging and pixel implementation.
