What are the responsibilities and job description for the Senior Director, Partner Marketing position at Sitecore?
Our mission is to elevate leading brands through unforgettable digital connections with their customers. Sitecore delivers a composable digital experience platform that empowers the world’s smartest and largest brands to build lifelong relationships with their customers.
A highly decorated industry leader, Sitecore is the leading company bringing content, commerce, and data into one connected platform that delivers millions of digital experiences daily. Thousands of blue-chip companies including American Express, Porsche, Starbucks, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at Sitecore.com.
Sitecore’s foundation is our diverse group of passionate, smart, innovative, and collaborative individuals located across four continents and over 25 countries. Having a wide range of perspectives, experiences, and skills is what makes us the company we are today. The Sitecore values are what drive and unite us across the globe.
About this Role:
The Senior Director, Partner Marketing will own the marketing relationship, planning, and execution with our Strategic Global Alliances (SGAs). This role will be responsible for developing and executing joint marketing strategies that drive awareness, demand generation, and revenue growth. The ideal candidate will have a strong background in partner marketing, exceptional communication skills, and a proven track record of managing high-impact marketing programs with strategic partners.
What You’ll Do:
1. Strategic Planning and Relationship Management:
Own and nurture the marketing relationship with SGA’s, serving as the primary point of contact for all joint marketing activities.
Develop and maintain a deep understanding of their marketing objectives, strategies, and programs.
Establish and maintain strong relationships with key stakeholders to align marketing efforts and leverage joint resources.
2. Marketing Strategy and Execution:
Develop and execute comprehensive marketing plans that drive joint business objectives, including lead generation, brand awareness, and revenue growth.
Create and manage co-branded marketing campaigns, including digital marketing, events, content marketing, and social media initiatives.
3. Program Management:
Work with cross-functional teams to deliver high-quality marketing programs on time and within budget.
Coordinate with internal teams, including field and product marketing, to ensure cohesive and effective execution of joint marketing initiatives.
Monitor and report on the performance of joint marketing programs, providing insights and recommendations for continuous improvement.
4. Budget and Resource Management:
Manage the marketing budget allocated for Alliance activities, ensuring optimal allocation of resources to achieve marketing objectives.
Collaborate with Alliance leads to secure funding and resources for joint marketing programs.
5. Performance Measurement and Reporting:
Establish key performance indicators (KPIs) and metrics to measure the success of joint marketing initiatives.
Provide regular reports and updates to senior leadership on the performance of joint marketing activities, including ROI analysis and key learnings.
What You Need to Succeed:
- Bachelor’s degree in Marketing, Business, or a related field. MBA preferred.
- Proven track record of managing successful marketing programs with strategic technology partners, preferably with Microsoft.
- Strong understanding of technology solutions and industry trends.
- Exceptional communication, negotiation, and relationship-building skills.
- Ability to work effectively in a fast-paced, dynamic environment with cross-functional teams.
- Strong analytical skills and experience with marketing analytics tools.
- Ability to travel as needed
Why You Should Click ‘Apply’:
Growth! We are tapping into an exciting $30B market opportunity that is still very much in its infancy. Growth for us means growth for you and your career.
Great team and company culture! You can find out more about our company culture and learn about our commitment to creating a diverse and inclusive workplace, on our YouTube Channel. Thanks to the work of every employee globally, Sitecore has been recognized for award-winning Culture by Comparably.
