What are the responsibilities and job description for the Field Marketing Manager (Contractor) position at Siteimprove?
The Field Marketing Manager at Siteimprove plays a key role in driving demand generation, pipeline acceleration, and brand awareness through localized, in-person, and virtual marketing initiatives across the US and Canadian markets. This role is responsible for executing regional campaigns, developing and managing regional events, running promotions and follow-up campaigns for North Aerica events, and aligning closely with the sales team to ensure that marketing strategies support business growth objectives. The ideal candidate will have a blend of strategic marketing expertise, event management experience, digital marketing experience, and the ability to analyze data to optimize marketing activities.
What you will be doing
- Event Planning and Execution : Organize, execute, and manage regional events such as conferences, trade shows, webinars, and roadshows to generate leads, nurture prospects, and engage with target customers.
- Regional Campaigns : Execute tailored marketing campaigns in collaboration with product and brand for localized digital campaigns, and co-branded initiatives with partners to maximize lead generation efforts.
- Lead Generation and Nurturing : Drive demand generation efforts in specific geographic areas, creating sales pipeline opportunities by nurturing prospects from regional marketing activities and events.
- Initiative Alignment : Support the marketing and sales relationship by ensuring campaigns and events align with core company targets and ICP-fit criteria.
- Budget Management : Manage the budget for regional marketing initiatives, ensuring resources are allocated effectively to deliver maximum ROI.
- Metrics and Reporting : Track the success of field marketing efforts through key performance indicators (KPIs) such as leads generated, opportunities created, event attendance, and pipeline generated. Analyze and adjust campaigns based on results and provide detailed reports to stakeholders.
- Brand Awareness : Support brand positioning by increasing visibility in target regions, ensuring a consistent and localized brand experience across all marketing channels.
- Campaign Localization : Localize global campaigns for the US market to ensure relevance and alignment with regional needs, driving the visibility and adoption of company messaging and product launches.
- Technology Expertise : Utilize marketing automation tools like Pardot, CRM platforms, and other marketing technologies to streamline campaign execution and track performance.
What we will require of you
What we will love about you
The annual salary for this position ranges from $ 106,800 to $ 167,400 based on experience and qualifications. The targeted annual salary for this role is $ 122,400 .
This target is designed to set clear expectations and align with our budget for the ideal candidate. We are dedicated to having open discussions about compensation during the interview process to ensure that we find a mutually beneficial match for both you and our team.
PI262231544
Salary : $122,400
