Sr. Marketing Specialist- Media & Advertising

Sr. Marketing Specialist, Media & Advertising

MISSION

Support the Sixthman team by formulating and executing the overall paid marketing and communications strategy for assigned events. Develop and maintain industry-wide media, advertising, and promotional relationships including with your counterparts at NCLH. In collaboration with your marketing team, create and implement a comprehensive media plan that maximizes awareness, drives traffic, increases audience connections, and moves cabin inventory. Provide reporting and recommendations based on campaign performance to the marketing team and our partners. Guide teammates on your areas of focus and lead by example.

DESCRIPTORS

Leader, Mentor, Consistent, Organized, Detailed, Clear, Attentive, Aware, Adaptive, Creative

RESPONSIBILITIES

EVENT Responsibilities 

●      Collaborate with Event Marketing Specialists per event to build data-driven multi-channel paid media plans
(Direct, Paid Search, Social, and Programmatic) that align with event objectives

●       Work closely with Manager, Marketing & Advertising and Director, Marketing to finalize media plans for external (partner, host talent) presentation and alignment 

●       Align with Lead Comms Specialist & Event Marketing Specialists to ensure paid media plans support tentpole moments within event sales cycles

●       Serve as the main point of contact for Sixthman’s Digital Advertising agency and provide them with guidance on priorities, media best practices, updates, upcoming campaigns, and creative strategy across all events

●       Serve as the main point of contact for all other Digital Media related partners and platforms (e.g. Bandsintown, Fandiem, Tradable Bits)

●       Create and manage processes for assessing all Digital Media efforts, analyzing media performance and suggesting optimizations to Digital Advertising agency & Marketing team

●       Provide recommendations to Marketing team on paid ad creative based on best practices and media mix

●       Place direct media buys as needed to support event objectives

●       Provide updates on paid media campaign performance for event huddles, select partner or host talent calls, and internal marketing strategy conversations

●       Develop internal & external reporting structure with Manager, Marketing & Advertising and Director, Marketing

●       Lead, execute, and provide expertise regarding Digital Advertising and Promotions across all event marketing plans

SAILING Responsibilities

●       The Sr. Specialist, Media & Advertising role will sail on events as needed, or about 2-4 events per calendar year as the position primarily serves as Shore Side support during sailing season

DEPARTMENT Responsibilities

●       Grow first party data for Sixthman and assigned events

●       Advance Sixthman’s show and tell marketing approach and utilize best practices for all creative, photo, and video assets

●       Ensure event creative and assets are trafficked to all appropriate parties in a timely manner

●       Collaborate with host, talent, and NCLH to maximize event coverage and drive general awareness of Sixthman calendar and offerings

●       Maximize use of company’s current marketing tools, tech stack, and internal platforms for communication, placements, tracking, reporting, evaluation, and beyond

●       Additional projects and duties as assigned

QUALIFICATIONS   
AND EXPERIENCE

●    Bachelor’s degree required

●       4 years of relevant experience

●       Well-versed in traditional marketing strategies and media buying, media landscape, foundational media math, etc.

●       Previous experience managing digital agencies and similar partners

●       Proficient in Meta, TikTok, Snapchat, and other paid and organic social media channels and strategies

●       Experience with self-serve audio streaming (Spotify), digital ad trafficking tools (Campaign Manager/DCM, etc.) and project management tools (Monday)

●       Proficient in Google Ad Suite including Analytics and Data Studio

●       Familiarity with programmatic advertising and opportunities within the major DSPs

●       Experience with email service providers (Salesforce) and CDP platforms (Segment) a plus

●       Must have excellent verbal, written, and interpersonal skills and ability to maintain efficient communication across both internal and external teams

●       Strong analytical skills and problem-solving abilities

●       Detail oriented with high accuracy and ability to multitask

●       Ability to work under pressure with a strong sense of urgency and adapt to challenges on the fly

●       Computer proficiency (Email, Word, and strong Excel skills)

DISCUSSIONS YOU

LEAD

Event Marketing Strategies and Planning, Digital Media and Promotions on behalf of the department.

WHO LEADS YOU

Director of Marketing