Director of Marketing

We are seeking an experienced Director of Marketing to lead our dynamic marketing team at SJC Cultural Events, Inc. This role is instrumental in driving ticket sales, strengthening brand equity, enhancing audience engagement, and supporting the long-term success of our concerts, festivals, and community initiatives. The ideal candidate is a strategic thinker and hands-on leader who thrives in a fast-paced, collaborative environment and is highly effective at managing people and processes. This position is responsible for overseeing day-to-day operations of the marketing department and ensuring seamless execution across all campaigns.

Internal applicants are encouraged to apply. To be eligible, you must have been in your current role for at least six months.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Direct the daytoday operations of the Marketing Department staff, including Marketing Managers and Marketing Coordinators, ensuring the department runs efficiently by managing task delegation, timelines, and priorities.
• Develop and oversee strategic marketing and advertising campaigns across all brands and events, ensuring alignment with business goals and brand identity, while evaluating effectiveness and making datadriven improvements.
• Provide strong leadership and mentorship to the marketing team, fostering a collaborative and highperforming environment with clear performance metrics and accountability.
• Collaborate with internal teams and external partners—including artists, agents, sponsors, and community stakeholders—to ensure cohesive messaging, visuals, and strong event support across all channels.
• Collaborate closely with the Creative Content Manager to conceptualize and execute compelling social media campaigns that elevate brand awareness and embody our brand essence: Authenticity, Never Compromised.
• Develop and manage specialty marketing initiatives including merchandise promotions, seasonal sales, and other creative brandforward campaigns.
• Support PR initiatives and media relations in partnership with the Director of Public Relations, including show announcements, crisis communications, and stakeholder outreach.
• Apply innovative approaches and technologies to keep marketing strategies ahead of industry trends and aligned with fan expectations.
• Evaluate, develop, and implement processes to streamline marketing operations, improve efficiency, and enhance campaign execution.
• Dayofshow event coverage and onsite duties as needed.
  
  

SUPERVISOR RESPONSIBILITIES

• This position supervises the Marketing Department, including Marketing Managers and Marketing Coordinators.
• Acts as the primary point of contact for daytoday marketing needs, enabling the Chief Marketing & Public Relations Officer to focus on strategic planning, external partnerships, and highlevel initiatives.
• Responsible for performance reviews, interviewing, coaching, and daily management of team duties.
  
  

QUALIFICATIONS

Requirements

To perform this job successfully, an individual must be able to perform each essential job function satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:

• Understanding of digital marketing tools and platforms, including social media (Facebook, Instagram, Twitter, TikTok) Google Analytics, and email marketing platforms.)
• Strong written and verbal communication skills.
• Proven ability to work collaboratively in a team and manage multiple projects simultaneously.
• Creative thinker with an ability to use data to inform decisions.
• Excellent organizational and project management skills.
• Passion for the music industry, and a familiarity with the cultural scene in St. Augustine and Ponte Vedra, Florida.
• Experience with graphic design, photography, and/or video editing is a plus.
  
  

EDUCATION/EXPERIENCE

• Bachelor’s degree in Marketing, Communications, related field or equivalent years of experience required.
• A minimum of 8 years of marketing experience, with 2 years in a supervisory or leadership role required.
• Experience in music, events, or live entertainment is strongly preferred.
  
  

LANGUAGE SKILLS

Ability to read, write, speak and understand English.

PHYSICAL DEMANDS/WORK ENVIRONMENT/CONDITIONS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Work has some exposure to environmental changes (e.g., outdoor weather and/or field conditions, warehouses, garages, etc.) or irate customers, extreme noises, odors, heights and/or dust.
• Regular sitting, standing, and walking throughout the day to accomplish tasks.
• Manual and finger dexterity used regularly with some repetitive finger motions and required use of both hands as needed. Lifting and carrying up to 25 pounds, occasionally up to 50 pounds
• Specific vision abilities include close and distance vision; able to identify colors, small letters and numbers; hand/eye coordination, depth perception and able to adjust focus.
• This position may require the use of Personal Protective Equipment (PPE) and may include completing and successfully passing medical evaluations or clearances.
• Other conditions may include frequent reaching, stretching, pushing, pulling, pinching, grasping, gripping, and crouching or stooping.
  
  

ENVIRONMENTAL POLICY

SJCCE is dedicated to identifying and reducing the environmental impact of its operations, activities, and products. It is our commitment to comply with all applicable laws and other regulatory requirements concerning the environment. We are committed to preventing pollution and continually improving our environmental performance in all of our operations. This will be achieved through a comprehensive Environmental Management System that provides the framework for setting and reviewing environmental objectives and targets of SJCCE.

TRAVEL

Up to 30% of travel between St. Augustine and Ponte Vedra; travel may be sporadic.