What are the responsibilities and job description for the Marketing Coordinator position at SJC Cultural Events, Inc.?
SUMMARY
We are looking for a dedicated Marketing Coordinator to join our team at SJC Cultural Events, Inc. In this role, you will primarily focus on implementing targeted marketing campaigns for Ponte Vedra Concert Hall and a variety of specialty events, including the Sing Out Loud Festival. The Marketing Coordinator will work closely with the Marketing Manager, following strategic guidance from the Marketing Director and Chief Marketing & Public Relations Officer. Duties include liaising with talent management, creating engaging promotional campaigns to drive ticket sales, and managing our online presence, all to ensure our events captivate and connect with our audiences.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Develop and implement innovative marketing campaigns specifically for concerts, events, and festivals at Ponte Vedra Concert Hall and other designated specialty events across various advertising mediums including digital, radio, print, outdoor, grassroots, and crosspromotional marketing platforms.
- Liaise with talent buyers, agents, and artist management to gather marketing collateral assets and coordinate advertising plans specific to the artist.
- Craft compelling copy for promotional materials, social media posts, press releases, and email marketing campaigns to align with the overall messaging and brand voice set by the Marketing Director and Chief Marketing & Public Relations Officer.
- Ensure all marketing materials and information aligns with show/ event specific messaging on all advertising, venue/ event website, and social media channels.
- Collaborate with the Creative Content Manager in social media management and analytics to optimize our online presence and audience interaction.
- Assist with the planning and execution of day of show duties, including but not limited to, the coordination and shadowing of approved media, onsite activations, social media posting, updating onsite venue collateral (marquee, hyper screens), etc.
- Manage relationships with media and promotional partners to ensure maximum exposure for Ponte Vedra Concert Hall events and other specialty projects.
- Monitor trends in the music and venue marketing industry to keep our strategy ahead of the curve.
- Research audience and artist demographics to help shape marketing plans.
- Support the Marketing Director in managing show specific marketing budgets and settlement reports.
- Work closely with the Marketing Manager to report campaign results, providing insights, and recommendations for future campaigns to Director of Marketing.
- Cultivate and foster collaborative relationships with both internal teams and external partners, facilitating effective communication and cooperation to achieve shared goals.
- Ability to work extended hours, including weekends and evenings as needed.
- Other duties may be assigned.
SUPERVISOR RESPONSIBILITIES
- This position has no supervisory responsibilities.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential job function satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:
Understanding of digital marketing tools and platforms, including social media (Facebook, Instagram, Twitter, TikTok) Google Analytics, and email marketing platforms.
- Strong written and verbal communication skills.
- Proven ability to work collaboratively in a team and manage multiple projects simultaneously.
- Creative thinker with an ability to use data to inform decisions.
- Excellent organizational and project management skills.
- Passion for the music industry, and a familiarity with the cultural scene in St. Augustine and Ponte Vedra, Florida.
- Experience with graphic design, photography, and/or video editing is a plus.
EDUCATION/EXPERIENCE
- Bachelor’s degree in Marketing, Communications, related field or equivalent years of experience required.
- A minimum of 23 years of marketing experience in the music or event industry is preferred.
LANGUAGE SKILLS
Ability to read, write, speak and understand English.
PHYSICAL DEMANDS/WORK ENVIRONMENT/CONDITIONS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Work has some exposure to environmental changes (e.g., outdoor weather and/or field conditions, warehouses, garages, etc.) or irate customers, extreme noises, odors, heights and/or dust.
- Regular sitting, standing, and walking throughout the day to accomplish tasks.
- Manual and finger dexterity used regularly with some repetitive finger motions and required use of both hands as needed. Lifting and carrying up to 25 pounds, occasionally up to 50 pounds
- Specific vision abilities include close and distance vision; able to identify colors, small letters and numbers; hand/eye coordination, depth perception and able to adjust focus.
- This position may require the use of Personal Protective Equipment (PPE) and may include completing and successfully passing medical evaluations or clearances.
- Other conditions may include frequent reaching, stretching, pushing, pulling, pinching, grasping, gripping, and crouching or stooping.
ENVIRONMENTAL POLICY
SJCCE is dedicated to identifying and reducing the environmental impact of its operations, activities, and products. It is our commitment to comply with all applicable laws and other regulatory requirements concerning the environment. We are committed to preventing pollution and continually improving our environmental performance in all of our operations. This will be achieved through a comprehensive Environmental Management System that provides the framework for setting and reviewing environmental objectives and targets of SJCCE.
TRAVEL
Up to 20% of travel between St. Augustine and Ponte Vedra; travel may be sporadic.
About SJC Cultural Events, Inc.
Based in St. Augustine, Florida, SJC Cultural Events, Inc. (SJCCE) is a community-focused 501(c)3 nonprofit organization dedicated to enriching St. Johns County and music enthusiasts worldwide through authentic cultural programming. SJCCE manages and operates award-winning live entertainment venues, including The St. Augustine Amphitheatre and Ponte Vedra Concert Hall. The organization also produces the renowned Sing Out Loud Festival and the Fort Mose Jazz & Blues Series, playing a pivotal role in both the cultural enrichment and economic vitality of the St. Johns County community. With a core guiding principle of being “Community Owned, Community Operated, Community Led,” SJCCE passionately promotes performances by internationally acclaimed artists, and champions educational and community-tailored events to deepen appreciation for the arts.
