What are the responsibilities and job description for the Digital Marketing Specialist position at SK International - Engineering and Machine Design Services?
Primary Responsibility
Develop and execute digital marketing strategies to drive engagement, increase brand visibility, and support business growth. Collaborate with teams to ensure timely execution of campaigns across multiple platforms.
Key Responsibilities
- Marketing Strategy: Assist in developing and executing B2B marketing initiatives across social media, email, and digital platforms.
- Content Creation & Copywriting: Write compelling, SEO-optimized content, including blog posts, social media captions, emails, and branded materials.
- Email Marketing & SEO: Lead weekly email campaigns, conduct SEO research, and analyze competitor strategies.
- Social Media Management: Oversee LinkedIn, Facebook, and YouTube platforms, including post creation and analytics.
- Website Optimization & Testing: Conduct quality assurance checks to ensure functionality and user experience.
- Graphic Design & Video Editing: Support design and video projects as needed for social media and marketing efforts.
- Market Research & Analytics: Track key performance indicators, analyze trends, and adjust strategies to improve engagement and ROI.
Qualifications & Skills
Essential:
- Bachelor's degree in marketing, business development, or a related field.
- 1-4 years of relevant experience in digital marketing.
- Proficiency in MS Office, Canva, email marketing platforms, and content management systems.
- Strong copywriting skills with attention to detail and clarity.
- Experience in SEO, email marketing, and social media management.
- Highly organized, data-driven, and a team player.
Desirable:
- Experience with video editing and advanced graphic design.
- Strong problem-solving and analytical skills.
- Ability to develop and execute content strategies that drive engagement.
- Familiarity with the engineering and manufacturing industries, particularly in automotive, aerospace, and material handling.
Performance Expectations
- Execute digital marketing initiatives in line with content calendars.
- Drive measurable growth in website traffic, lead generation, and engagement.
- Maintain brand consistency across all marketing channels.