What are the responsibilities and job description for the Field Marketing and Training, Performance Specialist - Pacific Northwest position at Skechers U.S.A.?
The Field Marketing and Training Team (FMT) is part of a team whose mission is to build positive and lasting relationships with current and future retail partners, consumers, and the performance community in all aspects of athletic activities, including but not limited to running, golf, pickleball, baseball, basketball, football (soccer), cricket, etc... As a key function of the brand, this role works closely with the VM, Sales and Sports Marketing teams to bring our brand to life at retail, events and other regional activations. Each Skechers FMT will partner with the Sales team and key retail partners to plan and execute regional events and promotions, with the ultimate goal of increasing brand awareness and driving sell-through. Skechers FMT's are experts on all things for the brand and deliver engaging brand and product training sessions to retail associates. The ideal candidate will be an enthusiastic and self-motivated individual with strong organizational, communication and creative problem-solving skills.
ESSENTIAL JOB RESPONSIBILITIES-
Provide regional support on key initiatives determined by the Sports Marketing at Skechers Corporate in partnership with the Territory Sales team. Essential responsibilities include the following :
- Plan weekly work schedule / travel within the territory to include store visits, retail events and activations, along with designated office time.
- Assist in the planning and execution of a wide variety of national events within our golf, running and pickleball divisions.
- Work closely with various departments within Skechers Performance to collaborate on grassroots and event initiatives while supporting efforts to drive new event business / data capture at grassroots events.
- Increase store associate confidence and understanding of the Skechers Performance brand and product knowledge through group or one-on-one staff training sessions for each category.
- Build strong professional relationships with retail store leadership and staff through consistent communication and follow through.
- In partnership with key retailers and the territory sales rep, plan and execute weekly consumer events that align with brand key initiatives and footwear product launches.
- Drive retail staff engagement and participation in sales promotions or contests as designated in each category- run, golf, pickleball, baseball, basketball, football (soccer), cricket, etc..
- Establish and maintain a plan for monthly product seeding to key staff and retail partners to keep the Skechers Performance brand top of mind in run, golf, pickleball, baseball, basketball, football (soccer), cricket, etc..
- Build strong relationships with territory ambassadors in each category including them in event activations and planning.
- Complete store visit and event reports with information about store visits, clinics and events while also providing relevant product and competitor feedback.
- Attend and contribute to sales conferences, trade shows, and special events, as directed (involves travel out of territory).
- Maintain and track monthly travel and marketing budgets.
- Monitor and analyze global market trends, competitor's products, services and marketing campaigns.
- Collect and upload expense receipts, input required details, and submit expense reports via Concur.
- Job functions, responsibilities, and / or systems are subject to change at the discretion of management with or without prior notification.
ADDITIONAL RESPONSIBILITIES-
SUPERVISORY RESPONSIBILITIES-
JOB REQUIREMENTS-
EDUCATION AND EXPERIENCE-
The pay range for this position is $66,560-$70,000.
About Skechers
Skechers (NYSE : SKX), a global, Fortune 500® brand develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Developing comfort technologies is the foundation of all we do - delivering stylish, innovative, and quality products. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,200 company-and third-party-owned retail locations. Headquartered in Southern California, with offices and distribution centers around the globe, Skechers has spent 30 years helping people of all ages look and feel good.
Equal Employment Opportunity
Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.
Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing benefits@skechers.com.
To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.
Salary : $66,560 - $70,000
