What are the responsibilities and job description for the Director of Business Development position at Skilled Nursing Care?
Summary:
Skilled Nursing Facility is looking for a Director of Business Development/Marketing. This is a leadership position reporting to the Administrator and working in conjunction with our Vice President of Business Development to support the company in its efforts to achieve facility and regional goals and objectives. The focus is on increasing occupancy and revenue by providing a liaison relationship with hospital case workers, discharge planners, and physicians with hands-on support, guidance, and direction to facility staff in the development and implementation of programs to enhance the customer experience and bring peace of mind to our customers.
Responsibilities
- Create and maintain professional and working relationships with hospital Social Workers, Case Managers, Physicians, and other hospital personnel to secure new admissions to facilities
- Communicate with Physicians for potential new referrals and market our services
- Communicate and coordinate with the financial office for accuracy of Census, verification of insurance information, and Medicare and Medicaid eligibility. Manage the internal admission process
- Manage the referral flow and admissions process, including community sales, referral management, and admission experience
- Meet census goals by working with the facility’s interdisciplinary team
- Lead the facility through weekly and monthly meetings to achieve business and personal professional goals
- Guide the facility’s internal and external sales program which ensures: strong customer, referral sources, and payer satisfaction, appropriate market penetration, positive public image, maximization of center case-mix and average daily census (ADC) goals.
- Assists with market research, including competitive analysis, surveys, and demographic analysis
- Works with the Facility team to continuously improve systems that directly affect occupancy: inquiry procedures and skills, tour effectiveness, conversion techniques, follow-up systems, customer satisfaction, and unplanned discharges.
Requirements
- Excellent interpersonal skills with professional appearance and presentation required
- Ability to adjust work schedule based on the community’s business needs
- Must be highly motivated go getter, able to work independently in a fast-paced environment
- Strong computer, analytical, communication and problem-solving skills
- A valid driver’s license and reliable transportation
Job Type: Full-time
Experience:
- long term care: 2 years (Preferred)
- Marketing: 2 years (Preferred)
Education:
Degree preferred but not required.
