What are the responsibilities and job description for the Senior User Acquisition Manager position at Skillz?
The Future of Gaming Awaits!
The gaming industry is larger than movies, music, and books combined, with over 3 billion active gamers playing monthly and over 25 million active developers worldwide. Mobile gaming, in particular, is the fastest-growing segment, projected to reach $300 billion by 2025. At Skillz, you have the opportunity to be at the forefront of this exciting industry and shape its future.
Job Description:
User Acquisition Expertise: Strong understanding of the User Acquisition (UA) discipline, including trends in the competitive and evolving UA landscape.
Mobile App Acquisition Expertise: In-depth knowledge of the mobile app acquisition ecosystem, including experience with MMPs (Mobile Measurement Partners), DSPs, Ad Networks, Facebook, and Google.
Analytics & Reporting: Create and maintain insightful reports and visualizations using Excel, SQL, and Tableau to support data-driven decision-making.
Budget Optimization: Proven ability to strategically optimize multi-million dollar budgets across games, media channels, geographic regions, and platforms to maximize ROI.
Adaptability in Fast-Paced Environments: Exceptional multi-tasking skills to deliver results under tight deadlines and dynamic conditions.
Accountability & Initiative: Highly accountable, completing all tasks with precision while proactively communicating with stakeholders. Demonstrates a results-oriented mindset by identifying and pursuing opportunities that drive organizational growth.
Enhanced Tracking & Optimization: Hands-on experience with SKAdNetwork (SKAN) and Conversion API.
Paid Social & Creative Collaboration: Focus on paid social media strategies and partnering with creative teams to optimize campaign performance
What you will bring:
5+ Years of Experience: Proven track record in media buying, user acquisition, or performance marketing, with a focus on driving measurable results.
Budget Management Expertise: 2+ years managing $1M+ monthly acquisition budgets, including performance reviews and providing actionable feedback.
Data-Driven Optimization: Proficiency in data-driven UA optimization and running A/B tests across multiple UA dimensions.
Leadership Skills: Experience leading cross-functional projects with Creative and Analytics teams to deliver innovative and effective solutions.
Consumer Tech Experience: Background in consumer tech, with gaming experience strongly preferred
For California based roles the salary range is $135K - $165K based on experience
Salary : $135,000 - $165,000
