What are the responsibilities and job description for the Digital Marketing Manager - eCommerce & Amazon Growth position at Skinister Medical?
ABOUT DELTA MOLDING LLC:
Delta Molding LLC is a specialty silicone manufacturer with innovative products for the medical and fashion industries. Our brands include:
- Skinister (Skinister.com) - Realistic silicone hip pads and women's shapewear, trusted from Emmy-winning Hollywood productions to everyday wardrobes. Skinister enhances curves instantly.
- Skinister Medical (SkinisterMedical.com) - High-quality medical adhesives and prosthetics designed for the ostomy and mastectomy communities.
- DressTech - A leading manufacturer of gender affirming products for the transgender community.
JOB DESCRIPTION:
We are in an exciting growth phase, launching new products, and setting ambitious goals to expand by 50% this year! We are seeking a versatile and entrepreneurial digital marketer to amplify this growth. If you're a Jack-of-All-Trades who thrives in a dynamic environment and enjoys wearing multiple hats, this role is for you!
KEY RESPONSIBILITIES:
- Amazon Seller Central - Optimize listings, manage PPC campaigns, monitor account health, and oversee $1M/yr in Amazon sales.
- WordPress & Website Management - Maintain multiple eCommerce websites, track performance, update plugins, optimize landing pages, fix broken links, manage on-page SEO, and list new products.
- SEO - Stay ahead of SEO trends and execute both on-page and off-page strategies, including keyword optimization, blogging, backlink building, metadata sculpting, and improving page load speed.
- PPC Advertising - Plan and manage Google Ads, Amazon PPC, and Facebook campaigns. Conduct keyword research, A/B split testing, and conversion tracking. Analyze performance and optimize campaigns to maximize ROI.
- Social Media Marketing - Create engaging content for Facebook, Instagram, and YouTube. Utilize our in-house video studio to produce fresh, compelling content.
- Google Analytics - Monitor and report on website traffic, make recommendations, and take actions to boost traffic and conversions.
- Content Creation - Collaborate on photo and video shoots. Edit photos, create infographics, and design marketing assets. Video editing experience is a plus.
- Sales Support & Lead Generation - Develop lead funnels, design landing pages, and create marketing collateral such as brochures and mailers.
QUALIFICATIONS:
- 5 years of hands-on digital marketing experience
- Degree in marketing, graphic design, communications, computer science, or a related field
- Proficiency in Google Ads (certification is a plus) and experience managing significant ad spend
- Strong Adobe Creative Suite skills (Photoshop & Illustrator required)
- Well-rounded marketing knowledge across eCommerce, SEO, PPC, social media, and content creation
Location: This is not a remote position. This job requires you to work collaboratively at our office in Woodland, California. Relocation assistance is available for qualified applicants. We are not considering remote worker or independent contractors.
Job Details
- Location: Woodland, CA (This is an on-site position. Relocation assistance available.)
- Salary: $65K - $85K per year Performance Bonus
- Benefits: PTO, 6 Paid Holidays, Medical Stipend, 401K
- Join a fast-growing company where your creativity, strategy, and digital expertise will make a real impact!
Salary : $65,000 - $85,000