What are the responsibilities and job description for the Online Presence Builder position at Skinister Medical?
About Our Team
We are a fast-growing company with a dynamic team of innovators. As a Marketing Innovator, you will be responsible for developing and executing creative solutions to drive business growth.
Job Description:
We are seeking a talented digital marketer to join our team. As a Digital Marketing Manager, you will be responsible for driving business growth through e-commerce optimization, SEO strategies, PPC advertising, social media marketing, and content creation.
Main Responsibilities:
- eCommerce Growth: Drive business growth through e-commerce optimization, SEO strategies, PPC advertising, social media marketing, and content creation.
- Amazon Seller Central: Optimize listings, manage PPC campaigns, monitor account health, and oversee sales on Amazon.
- Website Performance: Maintain multiple eCommerce websites, track performance, update plugins, optimize landing pages, fix broken links, manage on-page SEO, and list new products.
- SEO Expertise: Stay ahead of SEO trends and execute both on-page and off-page strategies, including keyword optimization, blogging, backlink building, metadata sculpting, and improving page load speed.
- PPC Advertising: Plan and manage Google Ads, Amazon PPC, and Facebook campaigns. Conduct keyword research, A/B split testing, and conversion tracking. Analyze performance and optimize campaigns to maximize ROI.
- Social Media Marketing: Create engaging content for Facebook, Instagram, and YouTube. Utilize our in-house video studio to produce fresh, compelling content.
- Google Analytics: Monitor and report on website traffic, make recommendations, and take actions to boost traffic and conversions.
- Content Development: Collaborate on photo and video shoots. Edit photos, create infographics, and design marketing assets. Video editing experience is a plus.
- Sales Support: Develop lead funnels, design landing pages, and create marketing collateral such as brochures and mailers.
Requirements:
- 5 years of hands-on digital marketing experience
- Degree in marketing, graphic design, communications, computer science, or a related field
- Proficiency in Google Ads (certification is a plus) and experience managing significant ad spend
- Strong Adobe Creative Suite skills (Photoshop & Illustrator required)
- Well-rounded marketing knowledge across e-commerce, SEO, PPC, social media, and content creation
Location: This is not a remote position. Relocation assistance is available for qualified applicants.
