Digital Marketing Manager

SkinTech Spa is a premier medical spa dedicated to enhancing confidence through cutting-edge aesthetics, injectables, and body sculpting treatments. As we continue to grow, we are looking for a passionate, creative, and results-driven Social Media & Marketing Manager to take our brand to the next level. If you thrive in a fast-paced, high-growth environment and love beauty, wellness, and aesthetics, this is the perfect opportunity for you!

About the Role:

We are seeking a highly skilled Social Media & Marketing Manager to lead our digital marketing efforts, oversee content creation, and drive engagement across multiple platforms. This role requires expertise in social media strategy, paid advertising, website management, and email marketing. You will be responsible for increasing brand awareness, generating leads, and ensuring our marketing efforts translate into business growth.

What You’ll Do:

Social Media Management & Content Creation:

• Develop and execute high-impact social media strategies across Instagram, Facebook, TikTok, YouTube, Twitter, and LinkedIn to increase brand visibility and engagement.

• Plan, create, and post high-quality content, including graphics, videos, reels, and ads that align with SkinTech Spa’s aesthetic and brand voice.

• Collaborate with influencers and brand ambassadors to maximize exposure.

• Monitor social trends and implement innovative content strategies to stay ahead of industry trends.

Paid Advertising & Lead Generation:

• Manage and optimize paid social media campaigns (Meta Ads, TikTok Ads, YouTube Ads, and Google Ads) to drive leads and sales.

• Build audience segmentation strategies using first-party, third-party, and in-market data to target potential clients effectively.

• Continuously track campaign performance and make data-driven optimizations for maximum ROI.

Website Management & SEO:

• Oversee the SkinTech Spa website & landing pages, ensuring they are up-to-date, visually appealing, and optimized for lead conversion.

• Implement SEO best practices to improve organic search rankings and drive traffic.

• Manage Google Analytics, track conversions, and provide performance reports.

Email & SMS Marketing:

• Develop and execute email marketing campaigns to engage clients, promote services, and increase retention.

• Create SMS campaigns for appointment reminders, promotions, and exclusive client offers.

Marketing Strategy & Analytics:

• Develop a comprehensive marketing strategy that aligns with SkinTech Spa’s revenue goals.

• Track key performance indicators (KPIs) and provide monthly marketing reports with actionable insights.

• Continuously improve marketing efforts based on client behavior and business trends.

Qualifications & Skills:

• Bachelor’s degree in marketing, communications, or a related field.

• 5 years of experience in digital marketing, preferably in the beauty, wellness, or med spa industry.

• Strong knowledge of Meta Ads, Google Ads, GoHighLevel, and Google Analytics 4.

• Hands-on experience with Squarespace, Canva, SEO tools (SEMrush, Ahrefs, etc.), and content creation.

• Proven experience in growing social media accounts, influencer marketing, and community engagement.

• Ability to analyze data, generate reports, and optimize marketing strategies for maximum impact.

• Strong copywriting, content creation, and storytelling skills with an eye for aesthetics.

• Highly organized, able to manage multiple projects and meet tight deadlines.

• Must be flexible for occasional weekend or evening work to support key events and campaigns.

Salary & Benefits:

Competitive salary: $60,000 - 75,000 per year

Employee discounts on treatments & products

Opportunity for growth & career advancement

In-office role in Fort Worth, TX, with potential remote flexibility after three months

How to Apply:

If you are passionate about aesthetics and ready to make a major impact in a fast-growing med spa, we want to hear from you!

Apply now by sending your resume and portfolio of past social media/marketing work.

Job Type: Part-time

Pay: $25.00 - $30.00 per hour

Work Location: In person

Salary : $60,000 - $75,000